Alan's Thoughts
As Buday Thought Leadership Partners’ principal and chief operating officer, Alan Alper is a key part of the company’s drive to become the premier thought leadership consultancy.
Before joining Buday TLP Alan had a distinguished career at Cognizant, serving most recently as VP of Global Thought Leadership Programs. He launched Cognizant’s authoritative thought leadership journal Cognizanti and an online community for Cognizant clients; led dozens of primary research studies; spearheaded the development of books on the business impact of digital technology; and helped Cognizant establish a memorable thought leadership presence at the World Economic Forum’s Annual Meeting in Davos, Switzerland.
Episode 19: Geoffrey Moore’s Tech Industry Playbook for Thought Leadership
Disruptive innovation expert and former academic Geoffrey Moore has made a career of rethinking how companies adapt technology: the subject of his magnum opus, “Crossing the Chasm,” which has printed over one million copies worldwide. An advisor for revered firms such as Google, Splunk, Microsoft, and Salesforce, Moore has garnered
Episode 16: Technology and AI Thought Leader Tom Davenport
Tom Davenport is an acclaimed author, writer, speaker, and professor helping businesses embrace major 21st century opportunities in artificial intelligence, analytics, big data, and more. A thought leader whom LinkedIn dubbed as a “Top Ten Voice in Tech” in 2018, Tom has changed the game on how people view the
Who Gets a Byline? Adjudicating Authorship
Because thought leadership is often a team sport, determining authorship on everything from a major research report to a short blog post can be tricky. Here are three ways to approach it. Here’s a familiar scenario: One of your top subject matter experts comes to you – the thought leadership
Episode 14: Deal Architect Vinnie Mirchandani
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing executive has played crucial roles helping companies obtain profitable technology contracts, including some worth more than $5 billion.
Eight Ingredients for Thought Leadership Success in 2023
You don’t need a crystal ball to see that 2023 is shaping up as a tough year for businesses of all shapes and sizes. The top-of-mind concern, of course, is global recession. If the economy softens, business leaders are likely to cut spending and prioritize investments that boost short-term performance.
Four Ways Thought Leadership Can Boost Growth in an Economic Downturn
Lessons learned from companies that outpaced their competitors during the last four recessions. By Robert Buday and Alan Alper Economic signals are pointing to a recession – if not by the end of this year, then 2023. Let’s assume they’re right. If so, thought leadership professionals who have sweated through