Comprehensive thought leadership consulting for B2B & professional services firms

Why You Need a Culture of Thought Leadership

Buday TLP's Alan Alper, Dave Ulrich (a University of Michigan professor and Partner at the RBL Group who’s been called the “father of modern HR”) and Bob Buday authored this report. Alan talked to three firms with long and deep cultures of thought leadership -- McKinsey, Innosight and Franklin Covey -- to reveal how thought leadership professionals at other firms can ignite this culture.

Buday Thought Leadership Partners helps thought leadership professionals unlock their organization’s best-and-brightest thinking to excel in the 21st century marketplace of ideas. Work with us – the firm that wrote the book on thought leadership – to identify key business challenges your organization uniquely solves. Unleash your organization’s superior capabilities, knowledge, and expertise with our strategy shaping, argument framing, research, writing, education, and training services. Build eminence for your organization and its subject matter experts. Reap extraordinary returns from your thought leadership investments.

What We Do

Buday Thought Leadership Partners

Our Impact for You

We help businesses and non-profit organizations get recognition and impact for their expertise.
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Buday Thought Leadership Partners

Thought Leadership Strategy

Getting your firm widely recognized for its expertise takes time and, more importantly, a solid plan. We can help create a strategy to get there.
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Buday Thought Leadership Partners

Groundbreaking Ideas & Campaigns​

A thought leadership strategy is implemented through focused, content-rich campaigns. We help create that content and execute the campaigns.
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Buday Thought Leadership Partners

Primary Research Studies

Primary research on best practices is the basis of groundbreaking content. We work with you and your subject experts to design conduct, analyze and communicate your research.
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Buday Thought Leadership Partners

Books & E-Books

The ultimate calling card for thought leaders is a business book. We have expertise in developing book proposals and book manuscripts.
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Buday Thought Leadership Partners

Education & Training

Our conferences share best practices in thought leadership marketing, insights from our proprietary research and insights from other successful thought leaders.
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THE book on thought leadership is here!

Competing on Thought Leadership by Robert Buday

“Thought leadership is the engine that drives the early adoption of disruptive innovations. It inspires visionary customers not only to embrace a new paradigm but to set aside budget to incorporate it into their future plans.  Competing on Thought Leadership is an essential guide to navigating this challenging terrain.”​

– Geoffrey Moore, Author, Crossing the Chasm and Zone to Win

See our new ‘Everything Thought Leadership’ video + podcast series!

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Insights and Updates

Bob Buday and His Team

Bob Buday has spent more than three decades as a thought leader in thought leadership marketing. As the founder of Bloom Group LLC, he has helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is his latest venture.

Bob Buday, Buday Thought Leadership Partners

Bob's Vault

Bob Buday

Bob Buday’s writings have been followed extensively and quoted frequently within thought leadership circles since he co-founded Bloom Group in 1998.

His articles in this section of our website were published up to 2020, when Bloom Group ended and Bob launched Buday Thought Leadership Partners.

Bob’s writings serve as a great primer in thought leadership principles and practices, for newcomers as well as seasoned professionals. The content falls into six major categories.


Our clients’ thought leadership successes have fueled our passion for this business. Read what they have to say about us.

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