Insights & Updates
Insights
New Research Reveals the Good, the Bad and the Ugly About Thought Leadership Content
Although thought leadership is increasingly indispensable to B2B companies seeking to be recognized for their expertise, executives have a dim view
Eight Ingredients for Thought Leadership Success in 2023
You don’t need a crystal ball to see that 2023 is shaping up as a tough year for businesses of all
Episode 13: Inside the McKinsey Publishing Machine With Raju Narisetti
As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media
Why You Need a Culture of Thought Leadership – And How to Build One
Without a culture of thought leadership, B2B firms that go on crash courses to be widely seen as experts will hit
Episode 12: Paul Roehrig on Why Client Service is Thought Leadership’s True North
The thought leadership strategist, marketing officer, author and more talks with his former Cognizant colleague — Buday TLP’s Alan Alper —
Episode 11: An Academic Explanation of Thought Leadership With Prof. Will Harvey
William S. Harvey is a professor of leadership and Business School Education Director at the University of Bristol in the UK.
Updates
‘Competing on Thought Leadership’ Wins IPPY Award
Buday Thought Leadership Partners’ new book has been honored as one of the top 2022 business books by the Independent Publisher Book Awards. HOPKINTON, MASS.
Alan Alper Joins Buday TLP as Principal and COO
HOPKINTON, MASS. (Feb. 28, 2022) – Alan Alper, who played a key role in helping Cognizant Technology Solutions harness thought leadership to drive rapid growth,
Pioneer of Booming Field Publishes His Book
“Competing on Thought Leadership” will hit the market in December and January — and it’s already generating lots of buzz among thought leaders themselves. It
Big Thought Leadership Hits and Misses
Bob Buday recently sat down with Jason Mlicki of Rattleback and Jeff McKay of Prudent Pedal for a two-part podcast about effective thought leadership. In part one,
Client Karen Brown Publishes Timely Article on Racism’s Effects
Black employees are feeling more vulnerable than ever, points out Karen Brown in this April 30 Harvard Business Review article that focuses on what companies
Client Success: CEO to CEO’s Robert Sher Publishes in HBR
Many mid-sized businesses are struggling, but those who use these three sales strategies are holding their own during the pandemic. While many mid-sized businesses have