Insights & Updates
Insights
Who Gets a Byline? Adjudicating Authorship
Because thought leadership is often a team sport, determining authorship on everything from a major research report to a short blog
Episode 15: Academic Journal Innovator, Professor, and Rabble-Rouser James Wetherbe
James Wetherbe is an inspiring professor, business thought leader and one of the founding fathers of Entrepreneur & Innovation Exchange, an
‘Competing on Thought Leadership’ Book Remains Hot on the Podcast Circuit
The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn
New Research Reveals the Good, the Bad and the Ugly About Thought Leadership Content
Although thought leadership is increasingly indispensable to B2B companies seeking to be recognized for their expertise, executives have a dim view
Eight Ingredients for Thought Leadership Success in 2023
You don’t need a crystal ball to see that 2023 is shaping up as a tough year for businesses of all
Episode 13: Inside the McKinsey Publishing Machine With Raju Narisetti
As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media
Updates
Client Success: CEO to CEO’s Robert Sher Publishes in HBR
Many mid-sized businesses are struggling, but those who use these three sales strategies are holding their own during the pandemic. While many mid-sized businesses have
PTL Launches Study on Thought Leadership and Data Visualization
If you’ve been dazzled by the data visualization at leading media companies such as The New York Times digital site, WashingtonPost.com, and National Geographic’s website,
Video Highlights of the 2020 ‘Profiting from Thought Leadership’ Conference
2020 was the year of the virtual event, and the fifth annual “Profiting From Thought Leadership” conference was no different. Held since 2016 in Boston
Sharing Best Practices for Small Businesses in Crisis
A website for startups, entrepreneurs and family businesses changed up its strategy and its content to give viewers what they needed most: information to help
Big Food Should NOT Go Back to ‘Normal’
In his latest article in Forbes, published May 21, our client Hank Cardello argues that the Covid-19 crisis forced the normally risk-averse food industry to
Webinar Friday, April 17: Crisis Thought Leadership
Free webinar hosted by Rattleback will feature speakers from McKinsey, Array Architects and Conn Kavanaugh. Our recent article with Rattleback struck a chord: The right