Insights & Updates
Insights

Deloitte’s Ajit Kambil on the Future of Thought Leadership Research (Part 1)
Bob Buday
June 25, 2020
AÂ discussion on how the firm’s CFO Program studies have produced a wave of meaningful and marketable insights. This interview is part

Why Career Opportunities Will Abound in Thought Leadership This Decade
Bob Buday
June 16, 2020
Despite an unsettled economy and marketing budget cuts, now is not the time to panic about our profession. Here’s why people

Where’s the Proof? More Than Ever, Arguments Need Solid Evidence
Bob Buday
May 29, 2020
Validity is the stock in trade of other professions — pharmaceuticals, law, automakers. It must be ours, too. Thought leaders must

The Thought Leadership Clients Need Now
budaytlp
April 2, 2020
Like out of work individuals and families, companies are slashing expenses and paying only for necessities. Will thought leadership campaigns make

Surviving the Abyss
Bob Buday
March 19, 2020
These are terrifying times. All of us, especially people like me in their mid-60s, are realizing that we may fall victim