Comprehensive thought leadership consulting for B2B & professional services firms


For many aspiring thought leaders, the apex of accomplishment is writing a best-selling book.

Such books are crucial to getting paid speaking engagements. They are a calling card for being interviewed by leading media. And they can open the door to lucrative advisory opportunities.

But book authors have plenty of company. In the U.S. alone, hundreds of thousands of new book titles from traditional book publishers arrive every year. In 2018, more than 1.6 million self-published books hit the market, up 40% from the previous year and more than double the number in 2015.

That makes it hard to stand out. Despite the fervid dreams of the author, the average non-fiction book now sells less than 250 copies a year and less than 2,000 copies overall.

Yet a Great Book Can Catapult Firms and Careers

Despite the daunting odds facing business book authors, a compelling book can be a catalyst for thought leaders. Yet they need to regard a book like the steeple on a church: To support it, they need a foundation of research, facts, rigorous thinking and powerful case examples.

What We Can Do

The principals at Buday Thought Leadership Partners have proven expertise in helping book authors produce and market successful business books. We provide these services:

  • Helping determine the book’s core message
  • Writing the book proposal
  • Finding a literary agent
  • Developing the outline for the manuscript
  • Writing the book
  • Marketing

If you have a book in mind and the ambition to make it a market success, we’d be happy to talk to you.