Thought Leadership Journals
Buday TLP has decades of collective experience helping clients create their own thought leadership journals. In this regard, we work with B2B organizations and non-profits on content development, editorial process and publishing strategy to create thought leadership journals that compel readership within targeted market segments and advance business objectives.
EIX.org & Familybusiness.org
Since 2014 we have worked with the Schulze School of Entrepreneurship at the University of St. Thomas in Minneapolis on two content-rich websites designed to bring the best research-based advice to business owners, startups, entrepreneurship professors, and students: EIX.org and familybusiness.org. The goal of these two sites, which are funded by the charitable foundation established by Best Buy founder and former CEO Richard M. Schulze, is to improve the success rate of entrepreneur-led businesses.
Both sites combine the rigor of academic journals with the clarity and readability of more general-interest publications. We work with the sites’ editorial boards to plan the content and identify promising academic studies; translate academic language into useful takeaways; edit article submissions for brevity, clarity and impact; manage the review process through the sites’ content management systems; write attention-grabbing headlines and teasers for the home pages; develop themed pages based on topics that entrepreneurs care about; and collaborate with other team members on promotion and social media.
From 20,000 views in the first year of publication, EIX.org and Familybusiness.org attracted more than 3.5 million visitors and 5.8 million page views by the end of the 2022 academic year (July 1, 2021 through June 30, 2022) and is expected to well surpass that record by the end of June 2023.
For nearly a decade, we have worked with Tata Consultancy Services (TCS), a $27 billion global IT services leader, to create Perspectives, the firm’s flagship management journal. This publication provides expert opinion and case studies to solve clients’ trickiest business and technology challenges.
Over the years, we have collaborated with TCS’s thought leadership team on publication strategy, individual issue themes and content development — from narrative framing, through research, writing and editing, to promotion. TCS Perspectives has covered a wide variety of topics. Themes range from enterprise resiliency, cloud computing, digital ecosystems, and digital transformation, through agile operational processes and global business opportunities.