About Us

We help business-to-business companies thrive at thought leadership.

We do this by improving the ways their people research and develop big ideas; package, market and sell them; and deliver their expertise at scale. Our services fall into three categories:

• Rigorous but respectful assessments that are blueprints for rapid improvement. We rigorously assess thought leadership programs and map out detailed, practical steps for rapid improvements. Impact: an incisive understanding of how to substantially raise the returns on thought leadership investments.
• Training that quickly and significantly advances core skills. We show thought leadership professionals how to conduct better research, produce better content, stage more effective marketing campaigns, and collaborate more productively with salespeople to win clients. Impact: accelerated development of essential skills in thought leadership.

• Executive workshops that get company leaders, thought leaders and thought leadership professionals mastering the same game. We design and conduct workshops that unite a company’s leaders on the best path to turning thought leadership into market leadership. Impact: propelling progress by ending stalemates.

Since the late 1980s, our founder Bob Buday has helped organizations of all sizes — Fortune 500 giants, small consultancies, academic institutions and other organizations — use thought leadership to elevate mindshare of their clients and market share. We’ve worked with Accenture, Tata Consultancy Services, Deloitte, CSC, EY, FMG Leading (a human capital consulting firm), and Entrepreneur & Innovation Exchange (an online academic journal for startups, business owners, entrepreneurship professors and students.)