We help companies master thought leadership.
Since 1987, Bob Buday and his colleagues have helped dozens of consulting, technology, tech services, accounting, staffing, law and other B2B organizations develop compelling concepts and establish themselves as leading experts.
Our methods have been the secret sauce behind hundreds of client articles in Harvard Business Review, Forbes.com, MIT Sloan Management Review and the Financial Times (see them here); dozens of groundbreaking research studies; and two bestselling books.
Our focus today is teaching clients our methods, laid out in Bob’s 13-times award-winning 2022 book Competing on Thought Leadership and in his articles since then.
If you want to help your company’s thought leadership professionals substantially raise their game, you’ve come to the best place.
Education & Training on Exceptional Practices
Take our training courses to master the core disciplines of thought leadership.Â
Incisive Assessments & Acceleration Plans
We provide rigorous yet respectful assessments of companies’ thought leadership activities, and how to make rapid, substantial improvements.Â
Illuminating Workshops for Leadership Alignment
How to deal with the politics, the extensive collaboration and the intensive thinking required to generate high returns on thought leadership investments.
Insights and Updates
The book on thought leadership is here.
The book on thought leadership is here!
ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study
The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT services industry. In late
The 10 Roles of a Winning Thought Leadership Team
Do you have all the skills you need to shift thought leadership from a cost of doing business to an important revenue component? By Bob
ETL 50: Scott Anthony on ‘Epic Disruptions’ and the Thought Leadership Profession
The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve Jobs, the McDonalds brothers,
