Books & e-Books
Despite the daunting odds facing business book authors, a compelling book can be a catalyst for thought leaders. Yet they need to regard a book like the steeple on a church: To support it, they need a foundation of research, powerful case examples, statistics, rigorous thinking, and writing that makes complex issues clear.
For more than a decade, our people have worked with business book authors to write proposals that will attract agents and publishers. We have also helped several authors do research, hone their thinking and ghostwrite their manuscripts.
Client Robert Sher, founder and President of CEO to CEO, sought to reach more leaders in his target market: mid-sized companies. We developed a comprehensive thought leadership strategy that included helping him write his book, Mighty Midsized Companies: How Leaders Can Overcome 7 Silent Growth Killers. https://www.amazon.com/Mighty-Midsized-Companies-Leaders-Overcome/dp/1629560065
We worked with client Simon-Kucher & Partners, the world’s largest pricing consultancy, to write their book “Monetizing Innovation” in just four months’ time, write the book proposal and secure an agent and publisher. https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867