Comprehensive thought leadership consulting for B2B & professional services firms
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast. The theme was “How to Use Thought Leadership To Attract Clients.” Mo and Bob talked about these topics: Why thought leadership is so important The demand and supply aspect of …
Podcast: Using Thought Leadership to Attract More Clients Read More »
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing executive has played crucial roles helping companies obtain profitable technology contracts, including some worth more than $5 billion. He is a speaker on …
The American Book Fest recognition program recently named Bob Buday’s book “Competing on Thought Leadership” as a finalist in its annual Best Book Awards. Our book was a finalist in the Business Marketing and Advertising category. The 20-year-old awards program recognizes outstanding books from mainstream and independent publishers in over 90 categories. Our book’s publisher, …
American Book Fest Honors ‘Competing on Thought Leadership’ Read More »
Where is the thought leadership profession headed in the next few years? Does it have a short shelf life, like many of the concepts that its professionals research, develop, package and market? Or is it a here-to-stay and growing field? And if so, will it ride out a recession and continue providing ample job opportunities …
The State of Our Profession: Field Notes From Our 6th Annual Conference Read More »
Bob Buday’s book “Competing on Thought Leadership” has been named one of the top three Sales & Marketing books of 2022 in BookPal’s Outstanding Works of Literature (OWL) awards program. This is the book’s fifth publishing industry award this year. (See the others here.) BookPal, a service that handles bulk book sales for businesses and …
‘Competing on Thought Leadership’ Named a Top Sales & Marketing Book Read More »
Robert Buday’s new book, “Competing on Thought Leadership,” was named a finalist in two major book competitions: the International Book Awards and the National Indie Excellence Awards. For the past 14 years, the International Book Awards has honored fiction and non-fiction books from all sectors of the publishing industry—mainstream, independent and self-published. Entries for the …
Two Major Book Awards Honor ‘Competing on Thought Leadership’ Read More »