Updates

Client Success: CEO to CEO’s Robert Sher Publishes in HBR

Many mid-sized businesses are struggling, but those who use these three sales strategies are holding their own during the pandemic. While many mid-sized businesses have taken a hit during the pandemic, a few are holding their own. Our client CEO to CEO — a consulting firm comprised of former CEOs that advises midsized companies — …

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PTL Launches Study on Thought Leadership and Data Visualization

If you’ve been dazzled by the data visualization at leading media companies such as The New York Times digital site, WashingtonPost.com, and National Geographic’s website, do you wonder how they come up with their ideas? How they execute them? And their impact in terms of readership, sharing, and other key metrics? If you’re like us …

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Video Highlights of the 2020 ‘Profiting from Thought Leadership’ Conference

2020 was the year of the virtual event, and the fifth annual “Profiting From Thought Leadership” conference was no different. Held since 2016 in Boston and Cambridge, Mass., last year’s event convened more than 100 thought leadership professionals and presenters in the week of Nov. 16-20. Produced by Buday TLP and Rattleback, the conference once …

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Sharing Best Practices for Small Businesses in Crisis

A website for startups, entrepreneurs and family businesses changed up its strategy and its content to give viewers what they needed most: information to help them survive the pandemic and plan what’s next. Cathy and Bob Buday have worked closely with Entrepreneur & Innovation Exchange since its launch in 2014, helping the online resource for small …

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Webinar Friday, April 17: Crisis Thought Leadership

Free webinar hosted by Rattleback will feature speakers from McKinsey, Array Architects and Conn Kavanaugh. Our recent article with Rattleback struck a chord: The right kind of thought leadership is helping some professional services and other B2B firms remain relevant with clients. This webinar will show you what they’re doing. On Friday, April 17, Jason …

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