The business universe is filled with bright ideas. We make yours stand out.
Comprehensive thought leadership consulting for B2B & professional services firms
THE book on thought leadership is here!
“Thought leadership is the engine that drives the early adoption of disruptive innovations. It inspires visionary customers not only to embrace a new paradigm but to set aside budget to incorporate it into their future plans. Competing on Thought Leadership is an essential guide to navigating this challenging terrain.”– Geoffrey Moore, Author, Crossing the Chasm and Zone to Win
What We Do
Our Impact for You
Thought Leadership Strategy
Primary Research Studies
Books & E-Books
Bob Buday and His Team
Bob Buday has spent more than three decades as a thought leader in thought leadership marketing. As the founder of Bloom Group LLC, he has helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is his latest venture.
Insights and Updates
Black employees are feeling more vulnerable than ever, points out Karen Brown in this April 30 Harvard Business Review article that focuses on what companies
Bob Buday’s writings have been followed extensively and quoted frequently within thought leadership circles since he co-founded Bloom Group in 1998.
His articles in this section of our website were published up to 2020, when Bloom Group ended and Bob launched Buday Thought Leadership Partners.
Bob’s writings serve as a great primer in thought leadership principles and practices, for newcomers as well as seasoned professionals. The content falls into six major categories.
Our clients’ thought leadership successes have fueled our passion for this business. Read what they have to say about us.