Today AI can make anyone sound like a thought leader in seconds. Strong writing, a once-rare skill, is no longer a competitive advantage.

To differentiate their expertise, B2B companies need to do what AI can’t: Produce extraordinary insights.

                     We’ll teach your people how to do that.

Since 1987, Bob Buday and his colleagues have helped dozens of consulting, technology, tech services, accounting, staffing, law, and other B2B organizations develop compelling concepts and establish themselves as leading experts.

Our methods have been the secret sauce behind hundreds of client articles in Harvard Business Review, Forbes.com, MIT Sloan Management Review and the Financial Times (see them here); dozens of groundbreaking research studies; and two bestselling books.

Our focus today is teaching clients our methods, laid out in Bob’s 13-times award-winning 2022 book Competing on Thought Leadership and in his articles since then.

If you want to help your company’s thought leadership professionals substantially raise their game, you’ve come to the best place.

“Bob is clearly the thought leader on thought leadership.”  

Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan, and Partner, The RBL Group.