Research Studies
Our people have helped many B2B companies over the last three decades to design, conduct, analyze and capture the findings of dozens of primary research studies. They have been on such topics as digital strategy, business model innovation, the value of enterprise software, the business impact of social media, how large companies are using big data and artificial intelligence, supply chain management, and e-commerce.
The research we’ve conducted with our clients has been featured in business publications around the world. For example, after reading TCS’ 2015 study on Internet of Things technology, Allan Murray (then-editor-in-chief of Fortune magazine), wrote: “I’ve now read it, and recommend it to everyone interested in the subject – which should include anyone running a bigger-than-a-breadbox business.”
Here are some examples.
The CMO Challenge: Create an Extraordinary Brand Experience
We helped client Tata Consultancy Services design and conduct the research, assisted with analyzing the data, and worked with their subject experts to communicate their insights for this 2019 study. https://budaytlp.com/wp-content/uploads/2021/03/TCS_2019_CMO_Study.pdf
How Cyber Fraud is Affecting Banks
We worked with EastNets, a global consulting firm focused on compliance and payment solutions, on this sobering 2019 research report about how cyber fraud is affecting banks. https://www.eastnets.com/news/eastnets-swift-cyber-fraud-survey-report-reveals-more-than-4-out-5-banks-are-targeted
How AI is Elevating the Performance of Global Companies
We helped client Tata Consultancy Services design and conduct the research, assisted with analyzing the data, and worked with their subject experts to communicate their insights for this October 2016 Global study. https://budaytlp.com/wp-content/uploads/2021/03/TCS_AI_Report.pdf
Internet of Things: The Complete Reimaginative Force
We helped client Tata Consultancy Services design and conduct the research, assisted with analyzing the data, and worked with their subject experts to communicate their insights for this July 2015 Global Trend Study. https://budaytlp.com/wp-content/uploads/2021/03/TCS-Internet-of-Things-The-Complete-Reimaginative-Force.pdf
The State and High Stakes of Digital Initiatives
We helped client Tata Consultancy Services design and conduct the research, assisted with analyzing the data, and worked with their subject experts to communicate their insights for this July 2014 Global Trend Study. https://budaytlp.com/wp-content/uploads/2021/03/TCS_The-Road-to-Reimagination.pdf
How the Best Consumer Companies Use Social Media
We helped client Tata Consultancy Services design and conduct the research, assisted with analyzing the data, and worked with their subject experts to communicate their insights for this September 2013 Global Trend Study. https://budaytlp.com/2013/09/14/how-the-best-consumer-companies-use-social-media/