Video + Podcast Series

Jenny explains why the streaming music, podcast and audiobook company is serious about researching and telling the world why “sound” media is the next big advertising opportunity. In 2023, Jenny Haggard was promoted to lead thought leadership at streaming audio giant Spotify, nine years after joining the company as manager of branded experiences. The thought […]

Richard talks about how he built thought leadership groups at two major tech companies, Hewlett Packard Enterprise and ServiceNow. Richard McGill Murphy was head of thought leadership and content strategy at ServiceNow until this January. Over the last nine years, the company’s revenue increased sixfold to $13 billion and its stock market valuation almost sixfold,

The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT services industry. In late 2024, Alan Alper, Manie Bahl and Bob Buday began working on an extensive study of thought leadership practices in an industry they know well: IT services. These firms, which range

The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve Jobs, the McDonalds brothers, and Henry Ford changed the world through innovations that disrupted industries and ways of living. But how does disruption actually work for innovations of such great magnitude? ​With AI and