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Scaling Case Research: AI’s Revolutionary Impact on Thought Leadership

How to use generative AI to scour the web for best practices and develop groundbreaking insights By Robert Buday and Francis Hintermann Quantitative surveys are the dominant tool of thought leadership researchers today. Yet the most influential management ideas of the last four decades – ones that overturned conventional wisdom on business strategy, the use […]

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Bob Buday Talks About Generative AI on ‘High Octane Leadership’

Buday TLP in the Spotlight, Insights / budaytlp

For companies that know how to harness it, AI has the potential to grow the thought leadership profession, not shrink it. Bob Buday recently appeared on an episode of High Octane Leadership, a video and podcast series hosted by Donald Thompson, on the topic of “Will Gen-AI Destroy Thought Leadership?” Bob’s answer: The firms that

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New Buday TLP Documentary Series Begins to Dissect the World’s Most Influential Management Concepts

Inside the Game Changers, Insights / budaytlp

Episode 1, “The Making of Business Reengineering” focuses on the most influential management idea of the 1990s. HOPKINTON, MASS., July 28, 2026 – Buday Thought Leadership Partners today unveiled the first episode of its new “Inside the Game Changers” documentary series, which examines game-changing management concepts. Episode 1 explores the most influential management idea of

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ETL 53: Jenny Haggard on Why Spotify Invests in Thought Leadership Research

Full Episodes, Insights, Video + Podcast Series / budaytlp

Jenny explains why the streaming music, podcast and audiobook company is serious about researching and telling the world why “sound” media is the next big advertising opportunity. In 2023, Jenny Haggard was promoted to lead thought leadership at streaming audio giant Spotify, nine years after joining the company as manager of branded experiences. The thought

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ETL 52: Richard Murphy on What’s Next After Building ServiceNow’s Thought Leadership Group

Full Episodes, Insights, Video + Podcast Series / budaytlp

Richard talks about how he built thought leadership groups at two major tech companies, Hewlett Packard Enterprise and ServiceNow. Richard McGill Murphy was head of thought leadership and content strategy at ServiceNow until this January. Over the last nine years, the company’s revenue increased sixfold to $13 billion and its stock market valuation almost sixfold,

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Book Recommender Soundview Adds “Competing on Thought Leadership” to its 2026 List

Updates / budaytlp

HOPKINTON, MASS. (March 19, 2026) – Soundview Inc., a top provider of business book recommendations to its newsletter subscribers since 1978, this month added “Competing on Thought Leadership” to its prestigious list of book summaries. Soundview, also known as Summary.com, summarized Buday TLP CEO Robert S. Buday’s book in both text and audio. Soundview

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