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PTL Launches Study on Thought Leadership and Data Visualization

If you’ve been dazzled by the data visualization at leading media companies such as The New York Times digital site, WashingtonPost.com, and National Geographic’s website, do you wonder how they come up with their ideas? How they execute them? And their impact in terms of readership, sharing, and other key metrics? If you’re like us …

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Video Highlights of the 2020 ‘Profiting from Thought Leadership’ Conference

2020 was the year of the virtual event, and the fifth annual “Profiting From Thought Leadership” conference was no different. Held since 2016 in Boston and Cambridge, Mass., last year’s event convened more than 100 thought leadership professionals and presenters in the week of Nov. 16-20. Produced by Buday TLP and Rattleback, the conference once …

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A Father/Son Podcast on Thought Leadership Careers

Bob talks with his son John, who graduates from UMass-Amherst in May, about the well-paid opportunities in thought leadership marketing for students majoring in journalism or communications. For most students considering a career in journalism or communications, helping smart people raise their profile and become recognized as experts is not on their radar. But thought …

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Crucial Yet Burdened: Thought Leadership Marketing in the Pandemic

A study of 314 marketers in North America, Europe and Asia-Pacific shows great changes afoot in how they develop, present and market their companies’ expertise. HOPKINTON, Mass., and COLUMBUS, Ohio, December 18, 2020 – Executives who run B2B companies around the world see thought leadership marketing as crucial to growth in the pandemic. Nonetheless, two-thirds …

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When CEOs Need to be Seen as Thought Leaders (and When They Don’t)

Chief executives don’t have to show deep expertise on societal issues, only deep empathy and action. But CEOs who can convince external and internal audiences of their mastery of critical company issues give their firms a competitive advantage.  By Bob Buday, John Randolph and John Shannon CEOs everywhere are weighing in publicly on burning societal …

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