budaytlp

American Book Fest Honors ‘Competing on Thought Leadership’

The American Book Fest recognition program recently named Bob Buday’s book “Competing on Thought Leadership” as a finalist in its annual Best Book Awards. Our book was a finalist in the Business Marketing and Advertising category.  The 20-year-old awards program recognizes outstanding books from mainstream and independent publishers in over 90 categories. Our book’s publisher, …

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‘Competing on Thought Leadership’ is a Finalist in Prestigious OWL Book Awards

Bob Buday’s book “Competing on Thought Leadership” has been named a finalist in the Sales & Marketing category of BookPal’s Outstanding Works of Literature (OWL) awards program. This is the book’s fifth publishing industry award this year. (See the others here.) BookPal, a service that handles bulk book sales for businesses and organizations, created the …

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Episode 12: Paul Roehrig on Why Client Service is Thought Leadership’s True North

The thought leadership strategist, marketing officer, author and more talks with his former Cognizant colleague — Buday TLP’s Alan Alper — on what the future holds for the thought leadership profession. Paul Roehrig has done it all as a thought leadership strategist, marketing officer, and more. Before he became Chief Strategy & Marketing Officer at …

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Why You Need a Culture of Thought Leadership – And How to Build One

Without a culture of thought leadership, B2B firms that go on crash courses to be widely seen as experts will hit a wall: cutting the programs when times get tough. This report explains how thought leadership professionals can ignite a culture of enduring thought leadership – one that prizes groundbreaking ideas and superior expertise, and …

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Episode 11: An Academic Explanation of Thought Leadership With Prof. Will Harvey

William S. Harvey is a professor of leadership and Business School Education Director at the University of Bristol in the UK. He led a study on thought leadership at professional services firms in the late 2010s. Specializing in corporate reputation, talent management, and leadership, the Durham University graduate has published in the Harvard Business Review …

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Episode 10: Simon-Kucher & Partners Founder Hermann Simon

The celebrated thought leader, founder, author and professor discusses the key factors behind Simon-Kucher’s rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics. Prof. Hermann Simon is a bestselling author of more than 40 books and an expert in pricing and marketing strategy. His accolades, …

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