budaytlp

Episode 32: Abbie Lundberg on the Science of Turning Ideas Into Top-Notch Thinking

Alan's Thoughts, Insights, Uncategorized, Video + Podcast Series / budaytlp

The Editor-in-Chief of MIT’s Sloan Management Review talks with Alan Alper about how they select their articles and work with authors, how AI is changing the game, and how to get published. Abbie Lundberg is Editor in Chief of MIT’s Sloan Management Review, one of the top publications on strategic business leadership and management issues. […]

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‘Competing on Thought Leadership’ Wins 13th Publishing Honor

Buday TLP in the Spotlight, Updates / budaytlp

Published in 2022, the book continues to rack up honors from book competitions, and accolades from those who have read it. HOPKINTON, MASS., May 1, 2024 – More than two years after it was published, our book “Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue” continues to win book awards. The

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The Power of Portions

Client Successes, Client-Published Work / budaytlp

We worked with the Portion Balance Coalition at Georgetown University’s Business For Impact to produce a white paper focused on how managing portions is a key tool in curtailing obesity, and the roles that businesses, industries and policymakers must play. Click to access POWER-OF-PORTIONSdigital-1.pdf

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How Tech Services Firms Can Create Unique Brands

Insights / budaytlp

It’s exceedingly difficult for tech services firms to distinguish themselves. It’s much harder for their brands to stand out. By Bob Buday and Alan Alper The inherent nature of tech services firms (i.e., what they do for a living: install software or hardware, write custom code, run and maintain another company’s systems) makes it hard

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Episode 31: Michelle Swan on How Tech Companies Can Thrive Through Thought Leadership

Insights, Video + Podcast Series / budaytlp

As Partner and CEO for the leading investment and advisory firm Tercera, Michelle Swan drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard

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Episode 30: Chunka Mui on Building a Perfect Future

Insights, Video + Podcast Series / budaytlp

Award-winning business author Chunka Mui is keenly focused on generative A.I.’s impact on thought leadership and how innovation can be used to fight climate change and social issues. Among his influential books, he co-authored the late 1990s bestseller “Unleashing the Killer App: Digital Strategies for Market Dominance.” The Wall Street Journal named it one of

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