Comprehensive thought leadership consulting for B2B & professional services firms
McKinsey & Company’s Group Head of Communications talks about how thought leaders can write better, the impact of AI writing programs like ChatGPT, and his own quest to become a better writer. How can thought leaders improve their writing? Few people are more qualified to answer this question than Glenn Leibowitz, Group Head of Communications …
Episode 17: Glenn Leibowitz on the Advantage of Writing Well Read More »
Tom Davenport is an acclaimed author, writer, speaker, and professor helping businesses embrace major 21st century opportunities in artificial intelligence, analytics, big data, and more. A thought leader whom LinkedIn dubbed as a “Top Ten Voice in Tech” in 2018, Tom has changed the game on how people view the technology space. He coined the …
Episode 16: Technology and AI Thought Leader Tom Davenport Read More »
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.  The theme was “How to Use Thought Leadership To Attract Clients.” Mo and Bob talked about these topics: Why thought leadership is so important The demand and supply aspect of …
Podcast: Using Thought Leadership to Attract More Clients Read More »
James Wetherbe is an inspiring professor, business thought leader and one of the founding fathers of Entrepreneur & Innovation Exchange, an online journal for business owners, entrepreneurship professors and students. He has been a professor of management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches …
Episode 15: Academic Journal Innovator, Professor, and Rabble-Rouser James Wetherbe Read More »
The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn Leibowitz on his podcast Write With Impact for an in-depth conversation. Bob shared some of the frameworks and strategies he uses to help clients develop their ideas into articles, studies and books that build brands …
‘Competing on Thought Leadership’ Book Remains Hot on the Podcast Circuit Read More »
Although thought leadership is increasingly indispensable to B2B companies seeking to be recognized for their expertise, executives have a dim view of the content that’s available today, according to a recent study spearheaded by Buday Thought Leadership Partners that was produced in partnership with Rattleback and Phronesis Partners. In fact, less than a quarter of …
New Research Reveals the Good, the Bad and the Ugly About Thought Leadership Content Read More »