Education, training and strategies for companies that thrive on unique expertise
Richard talks about how he built thought leadership groups at two major tech companies, Hewlett Packard Enterprise and ServiceNow. Richard McGill Murphy was head of thought leadership and content strategy at ServiceNow until this January. Over the last nine years, the company’s revenue increased sixfold to $13 billion and its stock market valuation almost sixfold, […]
HOPKINTON, MASS. (March 19, 2026) – Soundview Inc., a top provider of business book recommendations to its newsletter subscribers since 1978, this month added “Competing on Thought Leadership” to its prestigious list of book summaries. Soundview, also known as Summary.com, summarized Buday TLP CEO Robert S. Buday’s book in both text and audio. Soundview
Book Recommender Soundview Adds “Competing on Thought Leadership” to its 2026 List Read More »
These 10 roles are essential. Baseball and thought leadership have more in common than you think. Namely, making a big impact requires a talented and harmonious team of players slotted into key positions. If your company wants to make a name for itself in its industry — and to produce the kind of thought leadership
The Huddle, Ep. 2: Building a Powerful Thought Leadership Team Read More »
The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT services industry. In late 2024, Alan Alper, Manie Bahl and Bob Buday began working on an extensive study of thought leadership practices in an industry they know well: IT services. These firms, which range
ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study Read More »
The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve Jobs, the McDonalds brothers, and Henry Ford changed the world through innovations that disrupted industries and ways of living. But how does disruption actually work for innovations of such great magnitude? With AI and
ETL 50: Scott Anthony on ‘Epic Disruptions’ and the Thought Leadership Profession Read More »
HOPKINTON, MASS., USA AND NEW DELHI, INDIA (Nov. 19, 2025) – A much smaller percentage of IT services firms believe their thought leadership content plays a key role in attracting clients than the percentage of clients say themselves, a new study has found. The research suggests that many IT services firms vastly underappreciate the need
Study: Thought Leadership Highly Influences Companies’ Choice of IT Services Firms Read More »