Education, training and strategies for companies that thrive on unique expertise

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Welcome to ETL’s ‘The Huddle’

Get 10 minutes of proven-to-work advice, in an informative and irreverent format! First up: a connoisseur’s approach to great content. Hey all you loyal viewers and listeners of our “Everything Thought Leadership” video + podcast series: We have something new for you! To complement our ETL interviews with top thought leaders and thought leadership professionals, […]

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ETL 49: Virtusa’s Euan Davis on Thought Leadership in Tech Services

Davis, VP of Growth Markets at Virtusa, talks about how thought leadership has become a necessity and a game-changer. As markets evolve at incredible speed and AI disrupts entire industries, tech services companies are facing unprecedented demands from their clients — who want to know how things are changing, how technology could be used, and

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ETL 48: Brent Adamson and Karl Schmidt on How Framemaking Changes Selling

“The Framemaking Sale” authors explain how to build the ultimate trust with clients: by instilling more confidence in their buying decisions. It’s harder than ever to convince customers to buy your products and services. Thanks both to generative AI and to the explosion of thought leadership content, the marketplace is crowded with often helpful insights

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ETL 46: Chris Parsons on Thought Leadership for Architects and Builders

The Knowledge Architecture Founder and CEO  is bringing together his staff and clients in vibrant communities that help everyone get smarter.  How can you build a firm that is a standout player in software for the architecture, engineering and construction industry? Chris Parsons is a great person to ask. The founder and CEO of Knowledge

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ETL 45: Jay Harrington on Thought Leadership in the Legal Industry

Former Big Law attorney Jay Harrington is helping law firms achieve eminence as thought leaders. The secret is to focus on a narrow niche and then go deep. Specialist firms have focused on helping clients in tech, real estate, asset management, and other industries achieve stature as thought leaders.  Harrington Communications, a thought leadership PR

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ETL 44: Jonathan Dahl on Korn Ferry’s Totally Engaging Podcast

Korn Ferry’s Jonathan Dahl, who’s behind their wildly successful Briefings video-podcast series, shows how to use wit and fun to fascinate audiences. What is it about Korn Ferry’s video-podcast series, the Briefings Podcast, that has attracted more than 16,000 YouTube subscribers since its launch in 2023 and as many as 120,000 views per episode?  For

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