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Four Ways Thought Leadership Can Boost Growth in an Economic Downturn

Lessons learned from companies that outpaced their competitors during the last four recessions. By Robert Buday and Alan Alper Economic signals are pointing to a recession – if not by the end of this year, then 2023. Let’s assume they’re right. If so, thought leadership professionals who have sweated through previous economic downturns will know …

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Two Major Book Awards Honor ‘Competing on Thought Leadership’

Robert Buday’s new book, “Competing on Thought Leadership,” was named a finalist in two major book competitions: the International Book Awards and the National Indie Excellence Awards. For the past 14 years, the International Book Awards has honored fiction and non-fiction books from all sectors of the publishing industry—mainstream, independent and self-published. Entries for the …

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B2B Growth Podcast

Benji Block, host of the B2B Growth podcast, interviewed Bob in May 2022. They talked about how B2B firms need to make thought leadership their business strategy — not just their marketing strategy — if their competitive differentiation is delivering superior expertise to customers. Listen to it here.  

Unbillable Hours: The Podcast

Hosts Ash M. and Florian M. Heinrichs interviewed Bob in March 2022 about “Competing on Thought Leadership. They talked about how to define thought leadership the right way; how to measure it to drive revenue; organizing it within your firm, building compelling case studies and more. Listen to it here.

Episode 5: Former Deloitte Consulting CMO Jonathan Copulsky

In this 5th episode of “Everything Thought Leadership,” Bob Buday talks with special guest Jonathan Copulsky — former Chief Marketing Officer of Deloitte’s US consulting business, author of the book “Brand Resilience” and co-author of “The Transformation Myth,” and a marketing lecturer for Northwestern University. Copulsky spent two decades at Deloitte, from 1997 through 2017, …

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