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Episode 11: An Academic Explanation of Thought Leadership With Prof. Will Harvey

William S. Harvey is a professor of leadership and Business School Education Director at the University of Bristol in the UK. He led a study on thought leadership at professional services firms in the late 2010s. Specializing in corporate reputation, talent management, and leadership, the Durham University graduate has published in the Harvard Business Review …

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Episode 10: Simon-Kucher & Partners Founder Hermann Simon

The celebrated thought leader, founder, author and professor discusses the key factors behind Simon-Kucher’s rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics. Prof. Hermann Simon is a bestselling author of more than 40 books and an expert in pricing and marketing strategy. His accolades, …

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Leveraging Thought Leadership to Drive Business

In a July 19 webinar, best-selling author and thought leader Charlene Li talked about how companies should give away just enough of their expertise to intrigue their audience enough to convert some of them to clients. She shared how she used this philosophy to build her advisory business, bolster her speaking career and become a …

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Sneak Preview: Why Decision-Makers Crave Thought Leadership

On July 21 Bob Buday of Buday TLP and Jason Mlicki of Rattleback shared a small portion of their 2022 thought leadership research, produced in partnership with Binayak Choudhury of Phronesis Partners. The free webinar, hosted live, shared six key insights from our 32-question survey of 152 executive decision-makers who use thought leadership to solve …

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A Sit-Down With the Deal Architect

Vinnie Mirchandani — an advisor to top companies on global technology innovation and founder of the consultancy Deal Architect — spoke with Bob Buday on July 14 as part of his Analyst Cam webcast. They talked about the blockbuster ideas that have influenced so many of us, including Michael Hammer’s reengineering, Clayton Christensen’s disruptive innovation, CEB’s …

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