Education, training and strategies for companies that thrive on unique expertise
Client Robert Sher of CEO to CEO, a consulting firm for mid-sized companies, published this HBR article on April 25, 2014. https://hbr.org/2014/04/midsized-companies-cant-afford-operational-glitches
Midsized Companies Can’t Afford Operational Glitches Read More »
Without compelling ideas, the marketers get little traction and investments in marketing events, glossy management journals and PR firms are largely squandered. The first thing that a successful thought leadership content machine needs is ambition or purpose. But before I talk about ambition, I need to clarify a key term because its ambiguity contributes to
Creating a Thought Leadership R&D Engine (Step 1): Start with the Right Ambition Read More »
Clients David Rosenblum, Doug Tomlinson and Larry Scott of Braxton/Deloitte Consulting published this article in the March 2003 print edition of HBR, where it was featured on the cover. https://hbr.org/2003/03/bottom-feeding-for-blockbuster-businesses
Bottom Feeding for Blockbuster Business Read More »