Bob Buday

How Deloitte’s CFO Program Has Built Role-Specific Thought Leadership

This kind of thought leadership generates insights that help executives succeed in their roles. These insights promote dialog, deep understanding and ongoing relationships. Part 2 of Bob Buday’s conversation with Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, focuses on role-based thought leadership strategies, and their packaging and distribution. This discussion is part …

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More Than Surveys: Deloitte’s Ajit Kambil on the Future of Thought Leadership Research

A discussion on how the firm’s CFO Program studies have produced a wave of meaningful and marketable insights. This interview is part of a series for “Content Matters,” our monthly newsletter for people who conduct thought leadership research and market that content. We believe that every organization that provides services delivered by people—consulting, accounting, legal, information …

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Why Career Opportunities Will Abound in Thought Leadership This Decade

Despite an unsettled economy and marketing budget cuts, now is not the time to panic about our profession. Here’s why people who love this work should stick with it.  Recently my son’s friend asked me a question that spurred deep soul-searching: What is the outlook for jobs in thought leadership this decade? It’s an understandable …

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Where’s the Proof? More Than Ever, Arguments Need Solid Evidence

Validity is the stock in trade of other professions — pharmaceuticals, law, automakers. It must be ours, too. Thought leaders must prove that their prescriptions work. More than 20 years ago, when I first explained the seven elements of compelling thought leadership content, “validity” was one of them. By validity, I meant that a thought …

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Webinar Friday, April 17: Crisis Thought Leadership

Free webinar hosted by Rattleback will feature speakers from McKinsey, Array Architects and Conn Kavanaugh. Our recent article with Rattleback struck a chord: The right kind of thought leadership is helping some professional services and other B2B firms remain relevant with clients. This webinar will show you what they’re doing. On Friday, April 17, Jason …

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Client Published in Harvard Business Review

We are proud to announce that our client Prof. James Wetherbe and co-author Prof. Theodore Waldron were published on April 1 in Harvard Business Review and featured on HBR.org‘s home page. Their article, “Ensure that Your Customer Relationships Outlast Coronavirus,” included examples of large and small companies that continue to cultivate customer loyalty during the pandemic, and …

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Surviving the Abyss

These are terrifying times. All of us, especially people like me in their mid-60s, are realizing that we may fall victim to a disease without a cure. That’s enough to make anyone fearful. But the second issue for adults of all ages and professions is economic: Will my business or my job survive the downturn …

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Buday Thought Leadership Partners

Pioneer in Thought Leadership Marketing Launches New Firm

HOPKINTON, MASS. —Following a 22-year career as a pioneer of thought leadership marketing as a founder and partner of Bloom Group, Bob Buday has launched a new company whose goals are to broaden the impact of thought leadership marketing and improve people’s skills in the dynamic profession. Buday Thought Leadership Partners LLC will help B2B …

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