Comprehensive thought leadership consulting for B2B & professional services firms
Just four months after OpenAI unveiled its artificial intelligence-based writing machine ChatGPT to the world, numerous human writers have publicly wondered whether it will replace them. I imagine many more have the same fear. I’ve seen the prose that pours out of ChatGTP after typing my questions into its question bar, and I’ve seen how …
ChatGPT’s Impact on Thought Leadership: Time to Raise Your Research Game Read More »
An interview with Francis Hintermann, global managing director of Accenture Research, reveals how a $44 billion company uses artificial intelligence and other technology to bring data-driven research insights to clients. What does thought leadership look like at one of the world’s largest professional services firms, a $44 billion company whose revenue and profits more than …
Massive, Focused and Tech-Infused: Accenture’s Thought Leadership Research Read More »
Part 3 of our conversation with Ajit Kambil focuses on how packaging and distribution of thought leadership content has evolved. In June, Bob Buday and Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, discussed the CFO thought leadership research activities that Ajit has been managing at Deloitte since 2008. Part …
How Deloitte Changed Thought Leadership Packaging and Distribution (Part 3) Read More »
This kind of thought leadership generates insights that help executives succeed in their roles. These insights promote dialog, deep understanding and ongoing relationships. Part 2 of Bob Buday’s conversation with Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, focuses on role-based thought leadership strategies, and their packaging and distribution. This discussion is part …
How Deloitte’s CFO Program Has Built Role-Specific Thought Leadership (Part 2) Read More »
A discussion on how the firm’s CFO Program studies have produced a wave of meaningful and marketable insights. This interview is part of a series for “Content Matters,” our monthly newsletter for people who conduct thought leadership research and market that content. We believe that every organization that provides services delivered by people—consulting, accounting, legal, information …
Deloitte’s Ajit Kambil on the Future of Thought Leadership Research (Part 1) Read More »
Despite an unsettled economy and marketing budget cuts, now is not the time to panic about our profession. Here’s why people who love this work should stick with it. Recently my son’s friend asked me a question that spurred deep soul-searching: What is the outlook for jobs in thought leadership this decade? It’s an understandable …
Why Career Opportunities Will Abound in Thought Leadership This Decade Read More »