Bob Buday

Massive, Focused and Tech-Infused: Accenture’s Thought Leadership Research

An interview with Francis Hintermann, global managing director of Accenture Research, reveals how a $44 billion company uses artificial intelligence and other technology to bring data-driven research insights to clients. What does thought leadership look like at one of the world’s largest professional services firms, a $44 billion company whose revenue and profits more than …

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How Deloitte Changed Thought Leadership Packaging and Distribution (Part 3)

Part 3 of our conversation with Ajit Kambil focuses on how packaging and distribution of thought leadership content has evolved. In June, Bob Buday and Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, discussed the CFO thought leadership research activities that Ajit has been managing at Deloitte since 2008. Part …

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How Deloitte’s CFO Program Has Built Role-Specific Thought Leadership (Part 2)

This kind of thought leadership generates insights that help executives succeed in their roles. These insights promote dialog, deep understanding and ongoing relationships. Part 2 of Bob Buday’s conversation with Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, focuses on role-based thought leadership strategies, and their packaging and distribution. This discussion is part …

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Deloitte’s Ajit Kambil on the Future of Thought Leadership Research (Part 1)

A discussion on how the firm’s CFO Program studies have produced a wave of meaningful and marketable insights. This interview is part of a series for “Content Matters,” our monthly newsletter for people who conduct thought leadership research and market that content. We believe that every organization that provides services delivered by people—consulting, accounting, legal, information …

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Why Career Opportunities Will Abound in Thought Leadership This Decade

Despite an unsettled economy and marketing budget cuts, now is not the time to panic about our profession. Here’s why people who love this work should stick with it.  Recently my son’s friend asked me a question that spurred deep soul-searching: What is the outlook for jobs in thought leadership this decade? It’s an understandable …

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Where’s the Proof? More Than Ever, Arguments Need Solid Evidence

Validity is the stock in trade of other professions — pharmaceuticals, law, automakers. It must be ours, too. Thought leaders must prove that their prescriptions work. More than 20 years ago, when I first explained the seven elements of compelling thought leadership content, “validity” was one of them. By validity, I meant that a thought …

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