Comprehensive thought leadership consulting for B2B & professional services firms
Internal editors are essential to B2B companies that want to be seen as thought leaders. These firms shouldn’t outsource all their content development (although we’ll gladly accept the work). They need a solid in-house staff, too. But I’ve heard a lot lately about editors and ghostwriters in B2B companies who are tremendously overworked and enormously …
Everyone In our profession knows the three-word phrase “thought leadership marketing.” It rolls off the tongue like a memorable pop song. But nobody says the phrase “thought leadership service innovation.” “Huh?” you might be asking. What on earth am I talking about? Well, remember those four words. They will roll off the tongues of executives …
Why Thought Leadership Must Fuel Service Innovation Read More »
Buday TLP’s research shows that the real opportunities are not where you think. Go beyond the obvious places to ply your trade. The overwhelming odds are that at some point in your career you’ll be ready to bolt. Not completely out of the thought leadership profession necessarily, but rather out of the company that employs …
How Do You Widen Your Thought Leadership Job Opportunities? Read More »
Just four months after OpenAI unveiled its artificial intelligence-based writing machine ChatGPT to the world, numerous human writers have publicly wondered whether it will replace them. I imagine many more have the same fear. I’ve seen the prose that pours out of ChatGTP after typing my questions into its question bar, and I’ve seen how …
ChatGPT’s Impact on Thought Leadership: Time to Raise Your Research Game Read More »
An interview with Francis Hintermann, global managing director of Accenture Research, reveals how a $44 billion company uses artificial intelligence and other technology to bring data-driven research insights to clients. What does thought leadership look like at one of the world’s largest professional services firms, a $44 billion company whose revenue and profits more than …
Massive, Focused and Tech-Infused: Accenture’s Thought Leadership Research Read More »
Part 3 of our conversation with Ajit Kambil focuses on how packaging and distribution of thought leadership content has evolved. In June, Bob Buday and Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, discussed the CFO thought leadership research activities that Ajit has been managing at Deloitte since 2008. Part …
How Deloitte Changed Thought Leadership Packaging and Distribution (Part 3) Read More »