Education, training and strategies for companies that thrive on unique expertise
Everyone In our profession knows the three-word phrase “thought leadership marketing.” It rolls off the tongue like a memorable pop song. But nobody says the phrase “thought leadership service innovation.” “Huh?” you might be asking. What on earth am I talking about? Well, remember those four words. They will roll off the tongues of executives […]
Why Thought Leadership Must Fuel Service Innovation Read More »
Buday TLP’s research shows that the real opportunities are not where you think. Go beyond the obvious places to ply your trade. The overwhelming odds are that at some point in your career you’ll be ready to bolt. Not completely out of the thought leadership profession necessarily, but rather out of the company that employs
How Do You Widen Your Thought Leadership Job Opportunities? Read More »
Just four months after OpenAI unveiled its artificial intelligence-based writing machine ChatGPT to the world, numerous human writers have publicly wondered whether it will replace them. I imagine many more have the same fear. I’ve seen the prose that pours out of ChatGTP after typing my questions into its question bar, and I’ve seen how
ChatGPT’s Impact on Thought Leadership: Time to Raise Your Research Game Read More »
An interview with Francis Hintermann, global managing director of Accenture Research, reveals how a $44 billion company uses artificial intelligence and other technology to bring data-driven research insights to clients. What does thought leadership look like at one of the world’s largest professional services firms, a $44 billion company whose revenue and profits more than
Massive, Focused and Tech-Infused: Accenture’s Thought Leadership Research Read More »
Part 3 of our conversation with Ajit Kambil focuses on how packaging and distribution of thought leadership content has evolved. In June, Bob Buday and Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, discussed the CFO thought leadership research activities that Ajit has been managing at Deloitte since 2008. Part
How Deloitte Changed Thought Leadership Packaging and Distribution (Part 3) Read More »
This kind of thought leadership generates insights that help executives succeed in their roles. These insights promote dialog, deep understanding and ongoing relationships. Part 2 of Bob Buday’s conversation with Ajit Kambil, Managing Director in Deloitte LLP and research leader for Deloitte’s CFO Program, focuses on role-based thought leadership strategies, and their packaging and distribution. This discussion is part
How Deloitte’s CFO Program Has Built Role-Specific Thought Leadership (Part 2) Read More »