Comprehensive thought leadership consulting for B2B & professional services firms
Validity is the stock in trade of other professions — pharmaceuticals, law, automakers. It must be ours, too. Thought leaders must prove that their prescriptions work. More than 20 years ago, when I first explained the seven elements of compelling thought leadership content, “validity” was one of them. By validity, I meant that a thought …
Where’s the Proof? More Than Ever, Arguments Need Solid Evidence Read More »
Free webinar hosted by Rattleback will feature speakers from McKinsey, Array Architects and Conn Kavanaugh. Our recent article with Rattleback struck a chord: The right kind of thought leadership is helping some professional services and other B2B firms remain relevant with clients. This webinar will show you what they’re doing. On Friday, April 17, Jason …
Webinar Friday, April 17: Crisis Thought Leadership Read More »
We are proud to announce that our client Prof. James Wetherbe and co-author Prof. Theodore Waldron were published on April 1 in Harvard Business Review and featured on HBR.org‘s home page. Their article, “Ensure that Your Customer Relationships Outlast Coronavirus,” included examples of large and small companies that continue to cultivate customer loyalty during the pandemic, and …
These are terrifying times. All of us, especially people like me in their mid-60s, are realizing that we may fall victim to a disease without a cure. That’s enough to make anyone fearful. But the second issue for adults of all ages and professions is economic: Will my business or my job survive the downturn …
HOPKINTON, MASS. —Following a 22-year career as a pioneer of thought leadership marketing as a founder and partner of Bloom Group, Bob Buday has launched a new company whose goals are to broaden the impact of thought leadership marketing and improve people’s skills in the dynamic profession. Buday Thought Leadership Partners LLC will help B2B …
Pioneer in Thought Leadership Marketing Launches New Firm Read More »
Many companies that bring thought leadership to market believe the content they produce doesn’t get much respect from the executives they’re trying to impress. Rodney Dangerfield had his shtick, and it brought millions of laughs over an illustrious career. The self-deprecating comedic genius, with his bulging eyes roving and his nervous hands tie tightening, was famous for …
Why You Must Shed Your Rodney Dangerfield Syndrome Read More »