Comprehensive thought leadership consulting for B2B & professional services firms
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.  The theme was “How to Use Thought Leadership To Attract Clients.” Mo and Bob talked about these topics: Why thought leadership is so important The demand and supply aspect of …
Podcast: Using Thought Leadership to Attract More Clients Read More »
The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn Leibowitz on his podcast Write With Impact for an in-depth conversation. Bob shared some of the frameworks and strategies he uses to help clients develop their ideas into articles, studies and books that build brands …
‘Competing on Thought Leadership’ Book Remains Hot on the Podcast Circuit Read More »
The American Book Fest recognition program recently named Bob Buday’s book “Competing on Thought Leadership” as a finalist in its annual Best Book Awards. Our book was a finalist in the Business Marketing and Advertising category. Â The 20-year-old awards program recognizes outstanding books from mainstream and independent publishers in over 90 categories. Our book’s publisher, …
American Book Fest Honors ‘Competing on Thought Leadership’ Read More »
Bob Buday’s book “Competing on Thought Leadership” has been named one of the top three Sales & Marketing books of 2022 in BookPal’s Outstanding Works of Literature (OWL) awards program. This is the book’s fifth publishing industry award this year. (See the others here.) BookPal, a service that handles bulk book sales for businesses and …
‘Competing on Thought Leadership’ Named a Top Sales & Marketing Book Read More »
In a July 19 webinar, best-selling author and thought leader Charlene Li talked about how companies should give away just enough of their expertise to intrigue their audience enough to convert some of them to clients. She shared how she used this philosophy to build her advisory business, bolster her speaking career and become a …
Vinnie Mirchandani — an advisor to top companies on global technology innovation and founder of the consultancy Deal Architect — spoke with Bob Buday on July 14 as part of his Analyst Cam webcast. They talked about the blockbuster ideas that have influenced so many of us, including Michael Hammer’s reengineering, Clayton Christensen’s disruptive innovation, CEB’s …