Comprehensive thought leadership consulting for B2B & professional services firms
“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations book category of the 2023 Independent Press Awards and was the winner of the business-general category of the 2023 National Indie Excellence Book Awards. “Competing on Thought Leadership” also was …
‘Competing on Thought Leadership’ Wins 4 More Book Awards Read More »
The chief human resources officer can play an outsized role in shaping a culture of thought leadership, writes Bob Buday in a recent issue of Workforce Solutions Review, a journal for HR professionals. Bob’s article appeared in the journal’s second quarter 2023 edition and can be viewed here. A PDF of the article is below. …
Top HR Officers’ Crucial Role in Sustaining Thought Leadership Read More »
Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good go-to-market program and a good thought leadership program. Using the principles outlined in his book Competing on Thought Leadership, he explained how to build compelling business narratives through his argument structure and the nine …
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.  The theme was “How to Use Thought Leadership To Attract Clients.” Mo and Bob talked about these topics: Why thought leadership is so important The demand and supply aspect of …
Podcast: Using Thought Leadership to Attract More Clients Read More »
The attention from business podcasters continues for our book “Competing on Thought Leadership.” In February, author Bob Buday joined McKinsey’s Glenn Leibowitz on his podcast Write With Impact for an in-depth conversation. Bob shared some of the frameworks and strategies he uses to help clients develop their ideas into articles, studies and books that build brands …
‘Competing on Thought Leadership’ Book Remains Hot on the Podcast Circuit Read More »
The American Book Fest recognition program recently named Bob Buday’s book “Competing on Thought Leadership” as a finalist in its annual Best Book Awards. Our book was a finalist in the Business Marketing and Advertising category. Â The 20-year-old awards program recognizes outstanding books from mainstream and independent publishers in over 90 categories. Our book’s publisher, …
American Book Fest Honors ‘Competing on Thought Leadership’ Read More »