Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast. The theme was “How to Use Thought Leadership To Attract Clients.” Mo and Bob talked about these topics:
- Why thought leadership is so important
- The demand and supply aspect of thought leadership
- The culture of thought leadership
- The timeline you should expect for results
- The nine elements of great content
- The Ripples in the Pond of thought leadership
Check out the video and audio versions of the discussion here.