For most of Bob’s 40-year career in thought leadership, he imparted his learnings primarily through his writings. They include dozens of articles on how companies can create and generate demand for their expertise, and two books (“Competing on Thought Leadership” and “Thoughts on Thought Leadership”).

While Bob has given numerous conference presentations and seminar lectures since the early 2000s, only one was recorded. (You can watch it here.)

But in 2022, to reach a larger and more global audience, Bob embraced video. First was a podcast series (“Everything Thought Leadership”) that features interviews with top thought leaders and thought leadership professionals. Next were clips from those interviews (“ETL Shorts”), instructional videos (called “The Huddle”) and most recently a documentary series in which Bob explores the making and marketing of some of the world’s most influential ideas on running organizations (“Inside the Game Changers”).

Here are summaries of these four members of our “Everything Thought Leadership” video lineup: 

‘Everything Thought Leadership’ video + audio podcast series

In 2022, we launched our video + audio podcast series “Everything Thought Leadership.” ETL now features more than 50 interviews with top thought leaders worldwide, including legendary tech marketer Geoffrey Moore, human resources guru Dave Ulrich, pricing strategy expert Hermann Simon, and challenger selling pioneer Brent Adamson. Our ETL interviews also feature top thought leadership professionals at McKinsey, Accenture, Boston Consulting Group, PwC, Korn Ferry, Spotify, ServiceNow and other firms. You can watch the episodes, each of which is 40 to 60 minutes in length, and read the transcripts for free.

For people who prefer to listen to their podcasts, each ETL episode has an audio podcast version, too. 

‘Inside the Game Changers’ documentary series

The newest member of our “Everything Thought Leadership” video family, each documentary will feature Bob Buday’s dissection of a big concept that changed the way businesses operate. Bob will explain how the ideas were researched and developed, marketed and sold, and adopted with impact.

As such, this series will provide highly important insights to B2B companies that hope to create and capitalize on their own blockbuster management concepts. The series launched in July 2026, with “The Making of Business Reengineering,” a blockbuster management concept of the 1990s. 

‘ETL Shorts’

These are provocative excerpts from our “Everything Thought Leadership” video + audio podcast series – 2-minute or so morsels of compelling advice from the great people we have interviewed – both thought leaders and thought leadership professionals. 

‘The Huddle‘ advice videos

For thought leadership professionals who want to excel in this dynamic profession, these are engaging videos in which Bob Buday explains key skills that, if mastered, will vault you ahead.