About Us

Buday Thought Leadership Partners helps B2B organizations develop and deliver thought leadership content and campaigns, worldwide.

Our clients use us to identify and codify their expertise; turn it into powerful articles, opinion pieces, books and conference presentations; and develop new expertise through research best practices.

The result: Greater recognition and revenue.

Our approach: Competing on thought leadership requires developing, codifying, marketing and delivering superior expertise. That begins with deciding where to focus your thought leadership resources. We think the best way to do that is to determine which client problems your firm needs to own for the foreseeable future.

Then you need to define and explain the expertise you have today — through white papers, foundational points of view and other means — and convert it into articles, reports, presentations, op-eds and other formats that educate your clients on their problems and your superior approaches to solving them. It also requires developing new expertise. We have found that the best way to do this is conducting primary research on best-practice organizations (including your clients) in resolving the problems you solve.

We’ve helped companies and organizations of all sizes — Fortune 500 giants, small consultancies, academic institutions and other organizations — to use thought leadership to elevate their mindshare and market share. Over the years, we’ve worked with companies such as Tata Consultancy Services (the $20 billion India-based consulting and IT services firm), Deloitte, CSC, EY, EYP Architecture & Engineering, FMG Leading (a human capital consulting firm), EastNets (a banking security software firm), VallotKarp (a consultancy specializing in diversity and inclusion) and Entrepreneur & Innovation Exchange (an online academic journal for startups, business owners, entrepreneurship professors and students.)