Insights & Updates
Insights
Episode 24: Martin Reeves on BCG’s Idea Machine
The senior vice president of BCG and chairman of the BCG Henderson Institute talks about service innovation and how big ideas
Episode 23: Maria Boulden on Bridging the Thought Leadership-Sales Divide
In too many organizations, thought leadership research, marketing and sales still dwell in stovepipes, fiercely protecting their turf and seeing little
Episode 22: Mara Stefan on Powering Manpower’s Data-Driven Insights
Mara Stefan is Vice President of Global Insights at Manpower Group, a $20 billion talent services firm – one of the
Top HR Officers’ Crucial Role in Sustaining Thought Leadership
The chief human resources officer can play an outsized role in shaping a culture of thought leadership, writes Bob Buday in
Episode 21: Francis Hintermann on Accenture’s Powerhouse Research
Francis Hintermann directs Accenture’s thought leadership research machine. As global managing director of Accenture Research, he runs a 350-person unit that
Elevating Go-to-Market With Thought Leadership
Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good
Updates
‘Competing on Thought Leadership’ Wins 4 More Book Awards
“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations
Podcast: Using Thought Leadership to Attract More Clients
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.
Episode 14: Deal Architect Vinnie Mirchandani
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech.
American Book Fest Honors ‘Competing on Thought Leadership’
The American Book Fest recognition program recently named Bob Buday’s book “Competing on Thought Leadership” as a finalist in its annual Best Book Awards. Our
The State of Our Profession: Field Notes From Our 6th Annual Conference
Where is the thought leadership profession headed in the next few years? Does it have a short shelf life, like many of the concepts that
‘Competing on Thought Leadership’ Named a Top Sales & Marketing Book
Bob Buday’s book “Competing on Thought Leadership” has been named one of the top three Sales & Marketing books of 2022 in BookPal’s Outstanding Works