Insights & Updates
Insights
Episode 32: Abbie Lundberg on the Science of Turning Ideas Into Top-Notch Thinking
The Editor-in-Chief of MIT’s Sloan Management Review talks with Alan Alper about how they select their articles and work with authors,
How Tech Services Firms Can Create Unique Brands
It’s exceedingly difficult for tech services firms to distinguish themselves. It’s much harder for their brands to stand out. By Bob
Episode 31: Michelle Swan on How Tech Companies Can Thrive Through Thought Leadership
As Partner and CEO for the leading investment and advisory firm Tercera, Michelle Swan drives its thought leadership strategy. This includes
Episode 30: Chunka Mui on Building a Perfect Future
Award-winning business author Chunka Mui is keenly focused on generative A.I.’s impact on thought leadership and how innovation can be used
Episode 29: Evan Schwartz on the Power of Storytelling
Author Evan Schwartz talks with Alan Alper about how masterful storytelling can turn long-form thought leadership content into a compelling read.
Episode 28: Quantifying the Value of Thought Leadership
Two Senior leaders from IBM’s Institute for Business Value — Cindy Anderson and Anthony Marshall — share insights from a groundbreaking
Updates
‘Competing on Thought Leadership’ Wins 13th Publishing Honor
Published in 2022, the book continues to rack up honors from book competitions, and accolades from those who have read it. HOPKINTON, MASS., May 1,
‘Competing on Thought Leadership’ Wins 4 More Book Awards
“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations
Podcast: Using Thought Leadership to Attract More Clients
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.
Episode 14: Deal Architect Vinnie Mirchandani
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech.
American Book Fest Honors ‘Competing on Thought Leadership’
The American Book Fest recognition program recently named Bob Buday’s book “Competing on Thought Leadership” as a finalist in its annual Best Book Awards. Our
The State of Our Profession: Field Notes From Our 6th Annual Conference
Where is the thought leadership profession headed in the next few years? Does it have a short shelf life, like many of the concepts that