Insights & Updates
Insights
ETL 53: Jenny Haggard on Why Spotify Invests in Thought Leadership Research
Jenny explains why the streaming music, podcast and audiobook company is serious about researching and telling the world why “sound” media
ETL 52: Richard Murphy on What’s Next After Building ServiceNow’s Thought Leadership Group
Richard talks about how he built thought leadership groups at two major tech companies, Hewlett Packard Enterprise and ServiceNow. Richard McGill
The Huddle, Ep. 2: Building a Powerful Thought Leadership Team
These 10 roles are essential. Baseball and thought leadership have more in common than you think. Namely, making a big impact
ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study
The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT
The 10 Roles of a Winning Thought Leadership Team
Do you have all the skills you need to shift thought leadership from a cost of doing business to an important
ETL 50: Scott Anthony on ‘Epic Disruptions’ and the Thought Leadership Profession
The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve
Updates
Book Recommender Soundview Adds “Competing on Thought Leadership” to its 2026 List
HOPKINTON, MASS. (March 19, 2026) – Soundview Inc., a top provider of business book recommendations to its newsletter subscribers since 1978, this month added “Competing
Study: Thought Leadership Highly Influences Companies’ Choice of IT Services Firms
HOPKINTON, MASS., USA AND NEW DELHI, INDIA (Nov. 19, 2025) – A much smaller percentage of IT services firms believe their thought leadership content plays
Our Pro-Bono Study: Independent College Newspapers at Risk
Eight-month financial and best practices research finds precipitous drop in advertising; many now need university and alumni support. HOPKINTON, MASS. – College newspapers – the
‘Competing on Thought Leadership’ Wins 13th Publishing Honor
Published in 2022, the book continues to rack up honors from book competitions, and accolades from those who have read it. HOPKINTON, MASS., May 1,
‘Competing on Thought Leadership’ Wins 4 More Book Awards
“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations
Podcast: Using Thought Leadership to Attract More Clients
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.