Client-Published Work
White papers and other weighty reports help B2B firms convey deep expertise to potential clients who visit their websites. We work with clients to develop and ghostwrite content that showcases their best thinking in a compelling way. Some of our long-term clients continue to partner with us year after year.
Tata Consultancy Services: ‘Perspectives’
Since 2014, we have had a major role in creating content for every edition of “Perspectives,” the management journal for TCS, a $21 billion global company. https://www.tcs.com/perspectives#type=flexpanelslide§ion=section_1&index=3
EIX: Helping Entrepreneurs Succeed
Since 2014 we have managed and developed content for Entrepreneur & Innovation Exchange, an online journal that helps more new ventures survive and thrive. It is funded by Best Buy Founder and retired CEO Dick Schulze. https://eiexchange.com
The Hospitality CHRO’s Impact on Revenue
We collaborated with FMG Leading, a human resources strategy firm, for this white paper on how top HR officers can help hospitality companies improve employee engagement and revenue. https://www.fmgleading.com/insights/the-opportunity-chief-human-resources-officers-have-to-drive-revenue
Why Digital Transformation Falls Short
We worked with Experience It, a global leadership development company, on this white paper about why digital transformation fails when it’s top-down. https://www.experienceit.com/thought-leadership/why-digital-transformation-must-be-designed-and-owned-by-the-middle/
Linking Retention to Impact
We helped client TalentDimensions with this white paper, “Keeping the Talent You Need Most: Tailoring Your Retention Strategies to Six Roles that Drive Exceptional Impact,” which explores the six recurring leverage roles that drive strategy execution in organizations today. https://talent-dimensions.com/about/white-paper/
Turning Great Doctors into Great Leaders
We worked with FMG Leading, a human capital strategy firm, to develop this 2017 white paper about the importance of physical leaders during a time of upheaval in the health care industry. https://www.fmgleading.com/insights/turning-great-doctors-into-great-leaders