Alan’s Thoughts

Four Ways Thought Leadership Can Boost Growth in an Economic Downturn

Lessons learned from companies that outpaced their competitors during the last four recessions. By Robert Buday and Alan Alper Economic signals are pointing to a recession – if not by the end of this year, then 2023. Let’s assume they’re right. If so, thought leadership professionals who have sweated through previous economic downturns will know …

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Episode 7: Graphic Designer Mary McBride

In today’s visually driven online world the right picture is indeed worth a thousand words, especially when shortened attention spans make it harder than ever to keep site visitors intrigued and engaged. Having a great graphic designer on your thought leadership team makes a difference. In this episode of Everything Thought Leadership, graphic designer Mary …

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Episode 6: Industry Evangelist and Thought Leader Julio Gomez

Our sixth episode of “Everything Thought Leadership” features a discussion between COO of Buday Thought Leadership Partners Alan Alper and Julio Gomez, founder of Gomez Advisors, which later became part of the multimillion-dollar global software firm​ Dynatrace. Among his accolades, Julio was voted one of Time Magazine’s “50 Most Influential People Shaping Technology” and one …

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Episode 4: Alan Alper, Buday TLP Principal and COO

Alan Alper, who played a key role in helping Cognizant Technology Solutions harness thought leadership to drive rapid growth, joined Buday TLP in late February as principal and chief operating officer. In this new role he’s helping the company accelerate its drive to become the premier thought leadership consultancy. Most recently, Alan was  VP of Global …

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Three Best Practices of Successful Thought Leadership Architects

Like a building architect, a TL architect develops the underpinning for all the work that follows. By Alan Alper After 15-plus years helping smart people sound and look smarter, I’ve learned much about thought leadership development from the many subject matter experts (SMEs) who’ve given me the privilege of their time.  From these experiences I’ve …

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