Alan’s Thoughts

Because thought leadership is often a team sport, determining authorship on everything from a major research report to a short blog post can be tricky. Here are three ways to approach it. Here’s a familiar scenario: One of your top subject matter experts comes to you – the thought leadership program leader – with a …

Who Gets a Byline? Adjudicating Authorship Read More »

You don’t need a crystal ball to see that 2023 is shaping up as a tough year for businesses of all shapes and sizes. The top-of-mind concern, of course, is global recession. If the economy softens, business leaders are likely to cut spending and prioritize investments that boost short-term performance. Sadly, thought leadership budgets will …

Eight Ingredients for Thought Leadership Success in 2023 Read More »

Lessons learned from companies that outpaced their competitors during the last four recessions. By Robert Buday and Alan Alper Economic signals are pointing to a recession – if not by the end of this year, then 2023. Let’s assume they’re right. If so, thought leadership professionals who have sweated through previous economic downturns will know …

Four Ways Thought Leadership Can Boost Growth in an Economic Downturn Read More »