Insights

Episode 12: Paul Roehrig on Why Client Service is Thought Leadership’s True North

The thought leadership strategist, marketing officer, author and more talks with his former Cognizant colleague — Buday TLP’s Alan Alper — on what the future holds for the thought leadership profession. Paul Roehrig has done it all as a thought leadership strategist, marketing officer, and more. Before he became Chief Strategy & Marketing Officer at …

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Why You Need a Culture of Thought Leadership – And How to Build One

Without a culture of thought leadership, B2B firms that go on crash courses to be widely seen as experts will hit a wall: cutting the programs when times get tough. This report explains how thought leadership professionals can ignite a culture of enduring thought leadership – one that prizes groundbreaking ideas and superior expertise, and …

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Episode 11: An Academic Explanation of Thought Leadership With Prof. Will Harvey

William S. Harvey is a professor of leadership and Business School Education Director at the University of Bristol in the UK. He led a study on thought leadership at professional services firms in the late 2010s. Specializing in corporate reputation, talent management, and leadership, the Durham University graduate has published in the Harvard Business Review …

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Episode 10: Simon-Kucher & Partners Founder Hermann Simon

The celebrated thought leader, founder, author and professor discusses the key factors behind Simon-Kucher’s rise to prominence, the value of publishing books in the thought leadership content and marketing mix, and other topics. Prof. Hermann Simon is a bestselling author of more than 40 books and an expert in pricing and marketing strategy. His accolades, …

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Episode 9: Technology Thought Leadership Consultant Sabrina Horn

Sabrina Horn knows what it means to succeed in the harsh world of business leadership, especially in high-tech meccas like Silicon Valley and New York. She would tell you herself she has made no shortage of mistakes and failures. The best-selling author and current CEO of Horn Strategy arrived in Silicon Valley in the early …

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Sneak Preview: Why Decision-Makers Crave Thought Leadership

On July 21 Bob Buday of Buday TLP and Jason Mlicki of Rattleback shared a small portion of their 2022 thought leadership research, produced in partnership with Binayak Choudhury of Phronesis Partners. The free webinar, hosted live, shared six key insights from our 32-question survey of 152 executive decision-makers who use thought leadership to solve …

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