Education, training and strategies for companies that thrive on unique expertise
For companies that know how to harness it, AI has the potential to grow the thought leadership profession, not shrink it. Bob Buday recently appeared on an episode of High Octane Leadership, a video and podcast series hosted by Donald Thompson, on the topic of “Will Gen-AI Destroy Thought Leadership?” Bob’s answer: The firms that […]
Bob Buday Talks About Generative AI on ‘High Octane Leadership’ Read More »
Episode 1, “The Making of Business Reengineering” focuses on the most influential management idea of the 1990s. HOPKINTON, MASS., July 28, 2026 – Buday Thought Leadership Partners today unveiled the first episode of its new “Inside the Game Changers” documentary series, which examines game-changing management concepts. Episode 1 explores the most influential management idea of
Jenny explains why the streaming music, podcast and audiobook company is serious about researching and telling the world why “sound” media is the next big advertising opportunity. In 2023, Jenny Haggard was promoted to lead thought leadership at streaming audio giant Spotify, nine years after joining the company as manager of branded experiences. The thought
ETL 53: Jenny Haggard on Why Spotify Invests in Thought Leadership Research Read More »
Richard talks about how he built thought leadership groups at two major tech companies, Hewlett Packard Enterprise and ServiceNow. Richard McGill Murphy was head of thought leadership and content strategy at ServiceNow until this January. Over the last nine years, the company’s revenue increased sixfold to $13 billion and its stock market valuation almost sixfold,
These 10 roles are essential. Baseball and thought leadership have more in common than you think. Namely, making a big impact requires a talented and harmonious team of players slotted into key positions. If your company wants to make a name for itself in its industry — and to produce the kind of thought leadership
The Huddle, Ep. 2: Building a Powerful Thought Leadership Team Read More »
The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT services industry. In late 2024, Alan Alper, Manie Bahl and Bob Buday began working on an extensive study of thought leadership practices in an industry they know well: IT services. These firms, which range
ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study Read More »