Insights

The Uncommon Methods of the Best Thought Leadership Marketers

Our study explored what the best thought leadership marketers are doing, why great content is more important than great marketing, and how it is paying off for their companies. Download  PDFs of this article and Part 1 of our Profiting from Thought Leadership survey below: 2020 PTL TLM Study Report_Part 2 2020 PTL TLM Study …

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Massive, Focused and Tech-Infused: Accenture’s Thought Leadership Research

An interview with Francis Hintermann, global managing director of Accenture Research, reveals how a $44 billion company uses artificial intelligence and other technology to bring data-driven research insights to clients. What does thought leadership look like at one of the world’s largest professional services firms, a $44 billion company whose revenue and profits more than …

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A Father/Son Podcast on Thought Leadership Careers

Bob talks with his son John, who graduates from UMass-Amherst in May, about the well-paid opportunities in thought leadership marketing for students majoring in journalism or communications. For most students considering a career in journalism or communications, helping smart people raise their profile and become recognized as experts is not on their radar. But thought …

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Crucial Yet Burdened: Thought Leadership Marketing in the Pandemic

A study of 314 marketers in North America, Europe and Asia-Pacific shows great changes afoot in how they develop, present and market their companies’ expertise. HOPKINTON, Mass., and COLUMBUS, Ohio, December 18, 2020 – Executives who run B2B companies around the world see thought leadership marketing as crucial to growth in the pandemic. Nonetheless, two-thirds …

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