Comprehensive thought leadership consulting for B2B & professional services firms
The senior vice president of BCG and chairman of the BCG Henderson Institute talks about service innovation and how big ideas turn into revenue. Martin Reeves is a senior vice president of the global management consulting firm Boston Consulting Group, and chairman of its research think-tank, the BCG Henderson Institute. This dedicated vehicle for thought …
In too many organizations, thought leadership research, marketing and sales still dwell in stovepipes, fiercely protecting their turf and seeing little overlap in what they do. But the world has changed since the pandemic, making it imperative that the three teams work together. Many potential customers make purchasing decisions online and are reluctant to meet …
Episode 23: Maria Boulden on Bridging the Thought Leadership-Sales Divide Read More »
Mara Stefan is Vice President of Global Insights at Manpower Group, a $20 billion talent services firm – one of the largest in the world. Over her 25-year career, Mara’s has done nearly everything in thought leadership, from working with executives and their organizations to create thought leadership content to developing and executing thought leadership …
Episode 22: Mara Stefan on Powering Manpower’s Data-Driven Insights Read More »
The chief human resources officer can play an outsized role in shaping a culture of thought leadership, writes Bob Buday in a recent issue of Workforce Solutions Review, a journal for HR professionals. Bob’s article appeared in the journal’s second quarter 2023 edition and can be viewed here. A PDF of the article is below. …
Top HR Officers’ Crucial Role in Sustaining Thought Leadership Read More »
Francis Hintermann directs Accenture’s thought leadership research machine. As global managing director of Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He joined the company in 1998, created its Strategy Research team (with members …
Episode 21: Francis Hintermann on Accenture’s Powerhouse Research Read More »
Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good go-to-market program and a good thought leadership program. Using the principles outlined in his book Competing on Thought Leadership, he explained how to build compelling business narratives through his argument structure and the nine …