Insights

Our First Video + Podcast Guest: Charlene Li

The first episode of our new video + podcast series, “Everything Thought Leadership,” features Bob Buday’s discussion with bestselling author and thought leader Charlene Li. The video, podcast and an edited transcript are below. Charlene has been researching and consulting on how digital technology (especially social media) has been reshaping industry after industry for nearly …

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Debuting January: Our New Video + Podcast Series

In January 2022, Buday Thought Leadership Partners will launch a video + podcast series for companies that compete on thought leadership – i.e., on how to develop, deliver and create demand for superior expertise, and by doing so to accelerate financial growth and customer success. The series, “Everything Thought Leadership,” will begin with Bob Buday’s …

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The Uncommon Methods of the Best Thought Leadership Marketers

Our study explored what the best thought leadership marketers are doing, why great content is more important than great marketing, and how it is paying off for their companies. Download  PDFs of this article and Part 1 of our Profiting from Thought Leadership survey below: 2020 PTL TLM Study Report_Part 2 2020 PTL TLM Study …

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Massive, Focused and Tech-Infused: Accenture’s Thought Leadership Research

An interview with Francis Hintermann, global managing director of Accenture Research, reveals how a $44 billion company uses artificial intelligence and other technology to bring data-driven research insights to clients. What does thought leadership look like at one of the world’s largest professional services firms, a $44 billion company whose revenue and profits more than …

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A Father/Son Podcast on Thought Leadership Careers

Bob talks with his son John, who graduates from UMass-Amherst in May, about the well-paid opportunities in thought leadership marketing for students majoring in journalism or communications. For most students considering a career in journalism or communications, helping smart people raise their profile and become recognized as experts is not on their radar. But thought …

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