Education, training and strategies for companies that thrive on unique expertise
Get 10 minutes of proven-to-work advice, in an informative and irreverent format! First up: a connoisseur’s approach to great content. Hey all you loyal viewers and listeners of our “Everything Thought Leadership” video + podcast series: We have something new for you! To complement our ETL interviews with top thought leaders and thought leadership professionals, […]
Welcome to ETL’s ‘The Huddle’ Read More »
Davis, VP of Growth Markets at Virtusa, talks about how thought leadership has become a necessity and a game-changer. As markets evolve at incredible speed and AI disrupts entire industries, tech services companies are facing unprecedented demands from their clients — who want to know how things are changing, how technology could be used, and
ETL 49: Virtusa’s Euan Davis on Thought Leadership in Tech Services Read More »
“The Framemaking Sale” authors explain how to build the ultimate trust with clients: by instilling more confidence in their buying decisions. It’s harder than ever to convince customers to buy your products and services. Thanks both to generative AI and to the explosion of thought leadership content, the marketplace is crowded with often helpful insights
ETL 48: Brent Adamson and Karl Schmidt on How Framemaking Changes Selling Read More »
The “Stakeholder Whisperer” author talks about how to figure out what your experts and their target audiences need the most. Thought leadership professionals often hesitate to question an expert, even one whose ideas they are trying to spread to important audiences. But that fear of confrontation can lead to bigger problems if they don’t discover
ETL 47: Bill Shander on How to Know What Stakeholders Really Want Read More »
The best research requires in-depth interviews that reveal how successful companies uniquely solved a complex problem. So many studies, so few insights. The thought leadership research arms race is in overdrive. Every week it seems another consulting, technology, tech services or other B2B company publicizes the findings from an online survey in the hope of
Why Thought Leadership Surveys Won’t Yield Groundbreaking Insights Read More »
The Knowledge Architecture Founder and CEO is bringing together his staff and clients in vibrant communities that help everyone get smarter. How can you build a firm that is a standout player in software for the architecture, engineering and construction industry? Chris Parsons is a great person to ask. The founder and CEO of Knowledge
ETL 46: Chris Parsons on Thought Leadership for Architects and Builders Read More »