Education, training and strategies for companies that thrive on unique expertise
The “Stakeholder Whisperer” author talks about how to figure out what your experts and their target audiences need the most. Thought leadership professionals often hesitate to question an expert, even one whose ideas they are trying to spread to important audiences. But that fear of confrontation can lead to bigger problems if they don’t discover […]
ETL 47: Bill Shander on How to Know What Stakeholders Really Want Read More »
The best research requires in-depth interviews that reveal how successful companies uniquely solved a complex problem. So many studies, so few insights. The thought leadership research arms race is in overdrive. Every week it seems another consulting, technology, tech services or other B2B company publicizes the findings from an online survey in the hope of
Why Thought Leadership Surveys Won’t Yield Groundbreaking Insights Read More »
The Knowledge Architecture Founder and CEO  is bringing together his staff and clients in vibrant communities that help everyone get smarter. How can you build a firm that is a standout player in software for the architecture, engineering and construction industry? Chris Parsons is a great person to ask. The founder and CEO of Knowledge
ETL 46: Chris Parsons on Thought Leadership for Architects and Builders Read More »
Former Big Law attorney Jay Harrington is helping law firms achieve eminence as thought leaders. The secret is to focus on a narrow niche and then go deep. Specialist firms have focused on helping clients in tech, real estate, asset management, and other industries achieve stature as thought leaders. Â Harrington Communications, a thought leadership PR
ETL 45: Jay Harrington on Thought Leadership in the Legal Industry Read More »
Internal skepticism, resistance and ownership conflicts are the biggest challenges in our field today. Viewing thought leadership as vital today, a company hires someone to launch a thought leadership group or turn around one viewed as ineffective. The excitement is as high as the expectations. However, months or even a year goes by and there’s
Sync or Sink: Navigating the Organizational Politics of Thought Leadership Read More »
Korn Ferry’s Jonathan Dahl, who’s behind their wildly successful Briefings video-podcast series, shows how to use wit and fun to fascinate audiences. What is it about Korn Ferry’s video-podcast series, the Briefings Podcast, that has attracted more than 16,000 YouTube subscribers since its launch in 2023 and as many as 120,000 views per episode? Â For
ETL 44: Jonathan Dahl on Korn Ferry’s Totally Engaging Podcast Read More »