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Full Episodes

New Buday TLP Documentary Series Begins to Dissect the World’s Most Influential Management Concepts

Episode 1: “The Making of Business Reengineering” HOPKINTON, MASS., July 28, 2026 – Buday Thought Leadership Partners today unveiled the first episode of its new “Inside the Game Changers” documentary series, which examines game-changing management concepts. Episode 1 explores the most influential management idea of the 1990s: business reengineering. The reengineering concept emerged after extensive […]

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ETL 53: Jenny Haggard on Why Spotify Invests in Thought Leadership Research

Jenny explains why the streaming music, podcast and audiobook company is serious about researching and telling the world why “sound” media is the next big advertising opportunity. In 2023, Jenny Haggard was promoted to lead thought leadership at streaming audio giant Spotify, nine years after joining the company as manager of branded experiences. The thought

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ETL 52: Richard Murphy on What’s Next After Building ServiceNow’s Thought Leadership Group

Richard talks about how he built thought leadership groups at two major tech companies, Hewlett Packard Enterprise and ServiceNow. Richard McGill Murphy was head of thought leadership and content strategy at ServiceNow until this January. Over the last nine years, the company’s revenue increased sixfold to $13 billion and its stock market valuation almost sixfold,

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ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study

The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT services industry. In late 2024, Alan Alper, Manie Bahl and Bob Buday began working on an extensive study of thought leadership practices in an industry they know well: IT services. These firms, which range

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ETL 50: Scott Anthony on ‘Epic Disruptions’ and the Thought Leadership Profession

The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve Jobs, the McDonalds brothers, and Henry Ford changed the world through innovations that disrupted industries and ways of living. But how does disruption actually work for innovations of such great magnitude? ​With AI and

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ETL 49: Virtusa’s Euan Davis on Thought Leadership in Tech Services

Davis, VP of Growth Markets at Virtusa, talks about how thought leadership has become a necessity and a game-changer. As markets evolve at incredible speed and AI disrupts entire industries, tech services companies are facing unprecedented demands from their clients — who want to know how things are changing, how technology could be used, and

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