Education, training and strategies for companies that thrive on unique expertise

Full Episodes

ETL 46: Chris Parsons on Thought Leadership for Architects and Builders

The Knowledge Architecture Founder and CEO  is bringing together his staff and clients in vibrant communities that help everyone get smarter.  How can you build a firm that is a standout player in software for the architecture, engineering and construction industry? Chris Parsons is a great person to ask. The founder and CEO of Knowledge […]

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ETL 45: Jay Harrington on Thought Leadership in the Legal Industry

Former Big Law attorney Jay Harrington is helping law firms achieve eminence as thought leaders. The secret is to focus on a narrow niche and then go deep. Specialist firms have focused on helping clients in tech, real estate, asset management, and other industries achieve stature as thought leaders.  Harrington Communications, a thought leadership PR

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ETL 44: Jonathan Dahl on Korn Ferry’s Totally Engaging Podcast

Korn Ferry’s Jonathan Dahl, who’s behind their wildly successful Briefings video-podcast series, shows how to use wit and fun to fascinate audiences. What is it about Korn Ferry’s video-podcast series, the Briefings Podcast, that has attracted more than 16,000 YouTube subscribers since its launch in 2023 and as many as 120,000 views per episode?  For

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ETL 43: Sam Martin on Thought Leadership at Architecture Firm Gensler

With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler is the world’s largest architecture and design firm. It is also a pioneer in that industry in using thought leadership to promote its expertise – and develop new expertise. As Global Editorial Director, Sam Martin oversees the firm’s key channels:

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ETL 42: HBR’s Amy Bernstein on Its Enduring Impact

New HBR Editor-in-Chief Amy Bernstein shares how the venerated publication continues to evolve and dominate the business press. Founded in 1922, Harvard Business Review has been the premiere publication on how to manage and lead organizations.  Its authors have included distinguished thought leaders, CEOs and other company leaders, and top thinkers from academia.  It has

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ETL 41: Cindy Anderson and Lucia Rahilly on Creating a Global Thought Leadership Institute

Cindy Anderson of IBM and Lucia Rahilly of McKinsey are advisers to a new organization to advance the thought leadership profession and create a community for its practitioners. The term “thought leadership” has been around for decades, but today people have different perceptions of what it means and how it fits within their organizations.  And

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