Insights

With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler is the world’s largest architecture and design firm. It is also a pioneer in that industry in using thought leadership to promote its expertise – and develop new expertise. As Global Editorial Director, Sam Martin oversees the firm’s key channels: […]

New HBR Editor-in-Chief Amy Bernstein shares how the venerated publication continues to evolve and dominate the business press. Founded in 1922, Harvard Business Review has been the premiere publication on how to manage and lead organizations.  Its authors have included distinguished thought leaders, CEOs and other company leaders, and top thinkers from academia.  It has

Cindy Anderson of IBM and Lucia Rahilly of McKinsey are advisers to a new organization to advance the thought leadership profession and create a community for its practitioners. The term “thought leadership” has been around for decades, but today people have different perceptions of what it means and how it fits within their organizations.  And

Scott Smith, who helped Gartner launch its iconic ThinkCast podcast, talks about how to put your company’s best thinkers in the spotlight. In the worlds of entertainment, sports, and business, podcasts and video are where the audiences are now.  Many B2B companies are discovering these media as a marketing tool to showcase their experts to

Josh Bernoff has helped dozens of authors publish business books that have paid off. He shares what it takes to differentiate your book from others. Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books. Over his 20 years at