Insights

Cindy Anderson of IBM and Lucia Rahilly of McKinsey are advisers to a new organization to advance the thought leadership profession and create a community for its practitioners. The term “thought leadership” has been around for decades, but today people have different perceptions of what it means and how it fits within their organizations.  And […]

Scott Smith, who helped Gartner launch its iconic ThinkCast podcast, talks about how to put your company’s best thinkers in the spotlight. In the worlds of entertainment, sports, and business, podcasts and video are where the audiences are now.  Many B2B companies are discovering these media as a marketing tool to showcase their experts to

Josh Bernoff has helped dozens of authors publish business books that have paid off. He shares what it takes to differentiate your book from others. Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books. Over his 20 years at

Thought leaders may believe that great ideas are what attracts clients. But the “Give to Grow” author says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders, and the professionals who help them, must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers

Donya Dickerson, literary agent for Aevitas Creative Management, discusses what it takes to get published today. If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. In this discussion with Bob Buday, Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management,