Education, training and strategies for companies that thrive on unique expertise
Josh Bernoff has helped dozens of authors publish business books that have paid off. He shares what it takes to differentiate your book from others. Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books. Over his 20 years at […]
ETL 39: Josh Bernoff on Helping Business Book Authors Succeed Read More »
Thought leaders may believe that great ideas are what attracts clients. But the “Give to Grow” author says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders, and the professionals who help them, must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers
ETL 38: Mo Bunnell on Building a Relationship Ecosystem Read More »
Eight-month financial and best practices research finds precipitous drop in advertising; many now need university and alumni support. HOPKINTON, MASS. – College newspapers – the incubators for future professional journalists in print and other media – are facing precipitous declines in advertising revenue and readership. This threatens their survival and makes them more dependent on
Our Pro-Bono Study: Independent College Newspapers at Risk Read More »
Donya Dickerson, literary agent for Aevitas Creative Management, discusses what it takes to get published today. If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. In this discussion with Bob Buday, Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management,
ETL 37: Donya Dickerson on Thought Leadership Books Read More »
Like wine connoisseurs who understand how soil and climate can help create a great wine, thought leadership connoisseurs know how compelling content gets made. By Bob Buday Running a thought leadership group is starting to become a prestigious job. It’s also a precarious one, given the average investment B2B companies make (from our 2022 research,
Why Every Thought Leadership Professional Must be a Content Connoisseur Read More »
The bestselling author and trend curator, talks about what goes into great insights that power great books. With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy. In this episode
ETL 36: Rohit Bhargava’s Non-Obvious Approach to Becoming a Thought Leader Read More »