Education, training and strategies for companies that thrive on unique expertise
The BCG Editor in Chief talks about his company’s embrace of AI for thought leadership “experiential innovation” and content creation — and how humans must adjust. Since Generative AI burst onto the scene in late 2022, companies and industries everywhere have grappling with how it will upend longstanding ways of doing business. Boston Consulting Group, […]
ETL 35: Paul Michelman on AI’s Impact on Thought Leadership Read More »
How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time. PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability
ETL 34: PwC’s Tom Fleming on Creating Powerful Digital Content Read More »
Instead, ask them if they will be a best practice case study. By Alan Alper and Bob Buday At the heart of thought leadership is a novel way of solving a complex problem. But if your solution is only incrementally different than others, well-read executives will not be impressed. And it’s safe to assume they
Stop Asking Your Clients for Testimonials Read More »
Great ideas are a dime a dozen these days. The “Challenger Sale” author says change happens when you help others make sense of them and see things differently. Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale,”
ETL 33: Brent Adamson on How Great Research Drives Change Read More »
The Editor-in-Chief of MIT’s Sloan Management Review talks with Alan Alper about how they select their articles and work with authors, how AI is changing the game, and how to get published. Abbie Lundberg is Editor in Chief of MIT’s Sloan Management Review, one of the top publications on strategic business leadership and management issues.
ETL 32: Abbie Lundberg on the Science of Turning Ideas Into Top-Notch Thinking Read More »
It’s exceedingly difficult for tech services firms to distinguish themselves. It’s much harder for their brands to stand out. By Bob Buday and Alan Alper The inherent nature of tech services firms (i.e., what they do for a living: install software or hardware, write custom code, run and maintain another company’s systems) makes it hard
How Tech Services Firms Can Create Unique Brands Read More »