Education, training and strategies for companies that thrive on unique expertise

Insights

ETL 31: Michelle Swan on How Tech Companies Can Thrive Through Thought Leadership

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As Partner and CEO for the leading investment and advisory firm Tercera, Michelle Swan drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard […]

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ETL 30: Chunka Mui on Building a Perfect Future

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Award-winning business author Chunka Mui is keenly focused on generative A.I.’s impact on thought leadership and how innovation can be used to fight climate change and social issues.  Among his influential books, he co-authored the late 1990s bestseller “Unleashing the Killer App: Digital Strategies for Market Dominance.” The Wall Street Journal named it one of

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ETL 29: Evan Schwartz on the Power of Storytelling

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Author Evan Schwartz talks with Alan Alper about how masterful storytelling can turn long-form thought leadership content into a compelling read. Evan I. Schwartz is an accomplished thought leader who marries storytelling with innovation to profound effect. He has written articles for Harvard Business Review, The New York Times, WIRED, American History and more. His

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ETL 28: IBM’s Cindy Anderson and Anthony Marshall on Quantifying the Value of Thought Leadership

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Two Senior leaders from IBM’s Institute for Business Value — Cindy Anderson and Anthony Marshall — share insights from a groundbreaking study that found thought leadership delivers outsized returns. Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank. Anthony serves as

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ETL 27: Malcolm Frank on Why Thought Leadership Needs Thought Leadership

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Malcolm Frank is the CEO of TalentGenius, a team of tech professionals dedicated to helping knowledge workers find the innovative AI tools their business needs, find AI powered jobs, and more. This Yale University graduate is considered one of the foremost authorities and visionaries in technology services, teaching companies how to master the growing game-changer

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ETL 26: Jonathan Dahl on Why Thought Leadership Requires Boldness

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Korn Ferry’s vice president and chief content officer talks about how the consulting and recruiting firm has built an online leadership channel that attracts more than 4 million views annually. Jonathan Dahl is in charge of thought leadership marketing at Korn Ferry, the $2.8 billion revenue global organizational consulting firm. He is an instrumental part

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