Comprehensive thought leadership consulting for B2B & professional services firms
Because thought leadership is often a team sport, determining authorship on everything from a major research report to a short blog post can be tricky. Here are three ways to approach it. Here’s a familiar scenario: One of your top subject matter experts comes to you – the thought leadership program leader – with a …
You don’t need a crystal ball to see that 2023 is shaping up as a tough year for businesses of all shapes and sizes. The top-of-mind concern, of course, is global recession. If the economy softens, business leaders are likely to cut spending and prioritize investments that boost short-term performance. Sadly, thought leadership budgets will …
Eight Ingredients for Thought Leadership Success in 2023 Read More »