Education, training and strategies for companies that thrive on unique expertise
Author Evan Schwartz talks with Alan Alper about how masterful storytelling can turn long-form thought leadership content into a compelling read. Evan I. Schwartz is an accomplished thought leader who marries storytelling with innovation to profound effect. He has written articles for Harvard Business Review, The New York Times, WIRED, American History and more. His […]
ETL 29: Evan Schwartz on the Power of Storytelling Read More »
Because thought leadership is often a team sport, determining authorship on everything from a major research report to a short blog post can be tricky. Here are three ways to approach it. Here’s a familiar scenario: One of your top subject matter experts comes to you – the thought leadership program leader – with a
Who Gets a Byline? Adjudicating Authorship Read More »
You don’t need a crystal ball to see that 2023 is shaping up as a tough year for businesses of all shapes and sizes. The top-of-mind concern, of course, is global recession. If the economy softens, business leaders are likely to cut spending and prioritize investments that boost short-term performance. Sadly, thought leadership budgets will
Eight Ingredients for Thought Leadership Success in 2023 Read More »