Buday TLP in the Spotlight

Benji Block, host of the B2B Growth podcast, interviewed Bob in May 2022. They talked about how B2B firms need to make thought leadership their business strategy — not just their marketing strategy — if their competitive differentiation is delivering superior expertise to customers. Listen to it here.  

Host Douglas Burdett of Sales Artillery — a marketing consultant and former Madison Avenue ad exec and standup comedian — interviewed Bob on “The Marketing Book Podcast” in March 2022. They talked about why too many companies are hemorrhaging money on what they mistakenly think is thought leadership, and what it actually entails. Check out

Hosts Ash M. and Florian M. Heinrichs interviewed Bob in March 2022 about “Competing on Thought Leadership. They talked about how to define thought leadership the right way; how to measure it to drive revenue; organizing it within your firm, building compelling case studies and more. Listen to it here.

Handing off the leadership of a family business is never easy, especially when the heir is viewed as entitled to the crown, rather than deserving of it. In an interview with  Familybusiness.org’s Editor Kimberly Eddleston, Bob Buday discusses how the next generation can gain legitimacy, respect and loyalty through thought leadership. Watch the discussion here.