Comprehensive thought leadership consulting for B2B & professional services firms

The Marketing Book Podcast

Host Douglas Burdett of Sales Artillery — a marketing consultant and former Madison Avenue ad exec and standup comedian — interviewed Bob on “The Marketing Book Podcast” in March 2022. They talked about why too many companies are hemorrhaging money on what they mistakenly think is thought leadership, and what it actually entails. Check out the solid advice on thought leadership served up with a healthy dose of banter.

Listen to it here.

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