Education, training and strategies for companies that thrive on unique expertise

Bob Buday

The Seven Hallmarks of Compelling Intellectual Capital

Bob's Vault, Compelling content, Marketing campaigns, Thought leadership strategy /

Decision-makers at potential clients want to know whether you can deliver the business benefits they are seeking. You must show unique insights into their problem, experience in addressing it, the success rate, and the validity of your approach. With some of them resembling publishing houses, professional services firms sell book after book and issue countless self-published […]

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A Brief History of Thought Leadership Marketing

Bob's Vault, Thought leadership strategy /

Since 1964, management consulting companies have promoted their thought leadership to clients and prospects through journals, books and other channels. The management consulting industry began more than 124 years ago (when Cambridge, Mass., consultancy Arthur D. Little was formed in 1886), and the IT services industry is only 48 years old (launched in 1962 when

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Creating a Thought Leadership R&D Engine (Step 1): Start with the Right Ambition

Bob's Vault, Compelling content, Groundbreaking research, Uncategorized /

Without compelling ideas, the marketers get little traction and investments in marketing events, glossy management journals and PR firms are largely squandered. The first thing that a successful thought leadership content machine needs is ambition or purpose. But before I talk about ambition, I need to clarify a key term because its ambiguity contributes to

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How to Choose the Right Thought Leadership Topic for Your Next Research Study

Bob's Vault, Groundbreaking research /

The best studies can change the prevailing narrative on a topic and show off the authors’ and firms’ special and essential expertise. And that, of course, produces leads. To display their expertise and attract the attention of potential clients, many B2B companies spend heavily on research studies. IBM makes big investments in C-suite surveys. Accenture, Deloitte

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