Creating a Thought Leadership R&D Engine (Step 1): Start with the Right Ambition
Without compelling ideas, the marketers get little traction and investments in marketing events, glossy management journals and PR firms are largely squandered. The first thing that a successful thought leadership content machine needs is ambition or purpose. But before I talk about ambition, I need to clarify a key term because its ambiguity contributes to …
Creating a Thought Leadership R&D Engine (Step 1): Start with the Right Ambition Read More »
