Bob Buday

A discussion on how the firm’s CFO Program studies have produced a wave of meaningful and marketable insights. This interview is part of a series for “Content Matters,” our monthly newsletter for people who conduct thought leadership research and market that content. We believe that every organization that provides services delivered by people—consulting, accounting, legal, information […]

Despite an unsettled economy and marketing budget cuts, now is not the time to panic about our profession. Here’s why people who love this work should stick with it.  Recently my son’s friend asked me a question that spurred deep soul-searching: What is the outlook for jobs in thought leadership this decade? It’s an understandable

Validity is the stock in trade of other professions — pharmaceuticals, law, automakers. It must be ours, too. Thought leaders must prove that their prescriptions work. More than 20 years ago, when I first explained the seven elements of compelling thought leadership content, “validity” was one of them. By validity, I meant that a thought

These are terrifying times. All of us, especially people like me in their mid-60s, are realizing that we may fall victim to a disease without a cure. That’s enough to make anyone fearful. But the second issue for adults of all ages and professions is economic: Will my business or my job survive the downturn