Education, training and strategies for companies that thrive on unique expertise
Our study explored what the best thought leadership marketers are doing, why great content is more important than great marketing, and how it is paying off for their companies. Download PDFs of this article and Part 1 of our Profiting from Thought Leadership survey below: 2020 PTL TLM Study Report_Part 2 2020 PTL TLM Study […]
The Uncommon Methods of the Best Thought Leadership Marketers Read More »
If you’ve been dazzled by the data visualization at leading media companies such as The New York Times digital site, WashingtonPost.com, and National Geographic’s website, do you wonder how they come up with their ideas? How they execute them? And their impact in terms of readership, sharing, and other key metrics? If you’re like us
PTL Launches Study on Thought Leadership and Data Visualization Read More »
2020 was the year of the virtual event, and the fifth annual “Profiting From Thought Leadership” conference was no different. Held since 2016 in Boston and Cambridge, Mass., last year’s event convened more than 100 thought leadership professionals and presenters in the week of Nov. 16-20. Produced by Buday TLP and Rattleback, the conference once
Video Highlights of the 2020 ‘Profiting from Thought Leadership’ Conference Read More »
Our Profiting from Thought Leadership Study shows that the pandemic has put acute pressure on thought leadership marketers across the world to up their game, and in most cases with the same or fewer resources. Part 1 of 4. For the second time since 2018, Bob Buday and Jason Mlicki have surveyed thought leadership marketing
Read Part 1 of Our Thought Leadership Study Read More »
Since 2014, we have had a major role in creating content for every edition of “Perspectives,” the management journal for TCS, a $21 billion global company. https://www.tcs.com/perspectives#type=flexpanelslide§ion=section_1&index=3
Tata Consultancy Services: ‘Perspectives’ Read More »
Madhavan Ramanujam and Georg Tacke of client Simon-Kucher & Partners, a pricing consultancy, published this HBR article on May 9, 2016. https://hbr.org/2016/05/in-product-development-let-your-customers-define-perfection
In Product Development, Let Your Customers Define Perfection Read More »