Madhavan Ramanujam and Georg Tacke of client Simon-Kucher & Partners, a pricing consultancy, published this HBR article on May 9, 2016. https://hbr.org/2016/05/in-product-development-let-your-customers-define-perfection

Madhavan Ramanujam and Georg Tacke of client Simon-Kucher & Partners, a pricing consultancy, published this HBR article on May 9, 2016. https://hbr.org/2016/05/in-product-development-let-your-customers-define-perfection