Comprehensive thought leadership consulting for B2B & professional services firms
The chief human resources officer can play an outsized role in shaping a culture of thought leadership, writes Bob Buday in a recent issue of Workforce Solutions Review, a journal for HR professionals. Bob’s article appeared in the journal’s second quarter 2023 edition and can be viewed here. A PDF of the article is below. […]
Top HR Officers’ Crucial Role in Sustaining Thought Leadership Read More »
Francis Hintermann directs Accenture’s thought leadership research machine. As global managing director of Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He joined the company in 1998, created its Strategy Research team (with members
Episode 21: Francis Hintermann on Accenture’s Powerhouse Research Read More »
Bob Buday recently appeared on the B2B Go-To-Market Leaders podcast, with host Vijay Damojipurapu. Bob discussed the overlap between a good go-to-market program and a good thought leadership program. Using the principles outlined in his book Competing on Thought Leadership, he explained how to build compelling business narratives through his argument structure and the nine
Elevating Go-to-Market With Thought Leadership Read More »
Thought leadership has always been a highly stressful profession, and that stress continues to increase. In a world in which anyone with social media savvy can build a strong online following, the demands on thought leaders to communicate their expertise — compellingly and continuously — have risen sharply. Those demands also have increased for the
Episode 20: Karen Dillon on the Many Microstresses of Thought Leadership Read More »
Disruptive innovation expert and former academic Geoffrey Moore has made a career of rethinking how companies adapt technology: the subject of his magnum opus, “Crossing the Chasm,” which has printed over one million copies worldwide. An advisor for revered firms such as Google, Splunk, Microsoft, and Salesforce, Moore has garnered ample respect and renown for
Episode 19: Geoffrey Moore’s Tech Industry Playbook for Thought Leadership Read More »
Doug Farren, managing director of Ohio State’s National Center for the Middle Market, discusses how to build research programs that generate big ideas and marketplace interest. How do B2B organizations build multiyear research programs that generate big ideas and marketplace interest? A number of big ideas have come out of such programs – the Challenger
Episode 18: Doug Farren on Building a Research Institute Read More »