Education, training and strategies for companies that thrive on unique expertise
Thought leaders may believe that great ideas are what attracts clients. But the “Give to Grow” author says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders, and the professionals who help them, must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers […]
ETL 38: Mo Bunnell on Building a Relationship Ecosystem Read More »
Eight-month financial and best practices research finds precipitous drop in advertising; many now need university and alumni support. HOPKINTON, MASS. – College newspapers – the incubators for future professional journalists in print and other media – are facing precipitous declines in advertising revenue and readership. This threatens their survival and makes them more dependent on
Our Pro-Bono Study: Independent College Newspapers at Risk Read More »
Donya Dickerson, literary agent for Aevitas Creative Management, discusses what it takes to get published today. If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. In this discussion with Bob Buday, Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management,
ETL 37: Donya Dickerson on Thought Leadership Books Read More »
Like wine connoisseurs who understand how soil and climate can help create a great wine, thought leadership connoisseurs know how compelling content gets made. By Bob Buday Running a thought leadership group is starting to become a prestigious job. It’s also a precarious one, given the average investment B2B companies make (from our 2022 research,
Why Every Thought Leadership Professional Must be a Content Connoisseur Read More »
The bestselling author and trend curator, talks about what goes into great insights that power great books. With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy. In this episode
ETL 36: Rohit Bhargava’s Non-Obvious Approach to Becoming a Thought Leader Read More »
The BCG Editor in Chief talks about his company’s embrace of AI for thought leadership “experiential innovation” and content creation — and how humans must adjust. Since Generative AI burst onto the scene in late 2022, companies and industries everywhere have grappling with how it will upend longstanding ways of doing business. Boston Consulting Group,
ETL 35: Paul Michelman on AI’s Impact on Thought Leadership Read More »