About the Book
“Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It’s at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it.
Interest in the field of thought leadership is white hot — just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it’s about time the topic of thought leadership itself got a substantive treatment.
In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly — as a business strategy, not just a marketing strategy.
About the Author
Since the late 1980s, Bob Buday has been regarded as a pioneer in the theory and practice of thought leadership — well before the concept became widely adopted and loosely interpreted. He and his team at his new firm, Buday Thought Leadership Partners LLC, collectively bring decades of experience in helping business-to-business companies become widely recognized and richly rewarded for their expertise.
About Our Publisher
An Independent Publisher That Helps Insightful Experts Publish Brilliant and Beautiful Business Books. Ideapress Publishing was founded by best-selling author Rohit Bhargava and his wife Chhavi Arya to offer a more personalized, higher quality and more human alternative to the big publishers. Their vision is to bring the distribution network of a big publisher together with a team of top talent on every project alongside personalized real time advice and coaching from Rohit, a multiple #1 Wall Street Journal + USA Today best selling author himself.