Everything Thought Leadership: Video + Podcast Series
Our video + podcast series, “Everything Thought Leadership,” explores how to develop, deliver and create demand for superior expertise, and by doing so to accelerate financial growth and customer success. It features discussions with well-known business thought leaders, as well as the people who have helped them achieve widespread market recognition. These people work in thought leadership research, marketing and service delivery in B2B organizations of all types: management consulting, software, IT services, financial services. Our goal is to make this video podcast series the must-watch and must-listen place to go for organizations that compete on thought leadership, their thought leaders, and the people who have helped them get there.
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Doug Farren, managing director of Ohio State’s National Center for the Middle Market, discusses how to build research programs that generate big ideas and marketplace interest. How do B2B organizations build multiyear research programs that generate big ideas and marketplace interest? A number of big ideas have come out of
McKinsey & Company’s Group Head of Communications talks about how thought leaders can write better, the impact of AI writing programs like ChatGPT, and his own quest to become a better writer. How can thought leaders improve their writing? Few people are more qualified to answer this question than Glenn
Tom Davenport is an acclaimed author, writer, speaker, and professor helping businesses embrace major 21st century opportunities in artificial intelligence, analytics, big data, and more. A thought leader whom LinkedIn dubbed as a “Top Ten Voice in Tech” in 2018, Tom has changed the game on how people view the
James Wetherbe is an inspiring professor, business thought leader and one of the founding fathers of Entrepreneur & Innovation Exchange, an online journal for business owners, entrepreneurship professors and students. He has been a professor of management information systems for more than 40 years. A highly sought-after speaker who has
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing executive has played crucial roles helping companies obtain profitable technology contracts, including some worth more than $5 billion.
As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media companies and journalists remain relevant in the digital age. His goal at McKinsey, a leader in the management consulting industry, is to triple the size of its audience over