Enjoy quick, easy-to-digest, bursts of information in our video shorts or take a deep dive with our full-length episodes.
Our video + podcast series, “Everything Thought Leadership,” explores how to develop, deliver and create demand for superior expertise, and by doing so to accelerate financial growth and customer success. It features discussions with well-known business thought leaders, as well as the people who have helped them achieve widespread market recognition. These people work in thought leadership research, marketing and service delivery in B2B organizations of all types: management consulting, software, IT services, financial services. Our goal is to make this video podcast series the must-watch and must-listen place to go for organizations that compete on thought leadership, their thought leaders, and the people who have helped them get there.
To complement our ETL interviews with top thought leaders and thought leadership professionals, we have an ETL program that’s pure advice – from Bob Buday, author of the award-winning book “Competing on Thought Leadership,” himself. We call it “The Huddle.” In each episode, Bob will provide proven-to-work advice on how to master a specific skill that all thought leadership professionals should gain. Focusing each ~10-minute episode on a single skill, Bob will explain them in ways that are equally informative and entertaining. And if you are pressed for time, check out our video “shorts,” which are highlights of our full-length interviews in smaller bites.
Listen to our full-length episodes below or jump to our video shorts.
Full ETL Interviews

ETL 44: Jonathan Dahl on Korn Ferry’s Totally Engaging Podcast
Korn Ferry’s Jonathan Dahl, who’s behind their wildly successful Briefings video-podcast series, shows how to

ETL 43: Sam Martin on Thought Leadership at Architecture Firm Gensler
With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler

ETL 42: HBR’s Amy Bernstein on Its Enduring Impact
New HBR Editor-in-Chief Amy Bernstein shares how the venerated publication continues to evolve and dominate

ETL 41: Cindy Anderson and Lucia Rahilly on Creating a Global Thought Leadership Institute
Cindy Anderson of IBM and Lucia Rahilly of McKinsey are advisers to a new organization

ETL 40: Scott Smith on Podcasts That Stand Out From the Crowd
Scott Smith, who helped Gartner launch its iconic ThinkCast podcast, talks about how to put

ETL 39: Josh Bernoff on Helping Business Book Authors Succeed
Josh Bernoff has helped dozens of authors publish business books that have paid off. He

ETL 38: Mo Bunnell on Building a Relationship Ecosystem
Thought leaders may believe that great ideas are what attracts clients. But the “Give to

ETL 37: Donya Dickerson on Thought Leadership Books
Donya Dickerson, literary agent for Aevitas Creative Management, discusses what it takes to get published

ETL 36: Rohit Bhargava’s Non-Obvious Approach to Becoming a Thought Leader
The bestselling author and trend curator, talks about what goes into great insights that power








