Education, training and strategies for companies that thrive on unique expertise

ETL - Video + Podcast Logo

Enjoy quick, easy-to-digest, bursts of information in our video shorts or take a deep dive with our full-length episodes.

Our video + podcast series, “Everything Thought Leadership,” explores how to develop, deliver and create demand for superior expertise, and by doing so to accelerate financial growth and customer success. It features discussions with well-known business thought leaders, as well as the people who have helped them achieve widespread market recognition. These people work in thought leadership research, marketing and service delivery in B2B organizations of all types: management consulting, software, IT services, financial services. Our goal is to make this video podcast series the must-watch and must-listen place to go for organizations that compete on thought leadership, their thought leaders, and the people who have helped them get there.

To complement our ETL interviews with top thought leaders and thought leadership professionals, we have an ETL program that’s pure advice – from Bob Buday, author of the award-winning book “Competing on Thought Leadership,” himself.  We call it “The Huddle.” In each episode, Bob will provide proven-to-work advice on how to master a specific skill that all thought leadership professionals should gain. Focusing each ~10-minute episode on a single skill, Bob will explain them in ways that are equally informative and entertaining. And if you are pressed for time, check out our video “shorts,” which are highlights of our full-length interviews in smaller bites.

Listen to our full-length episodes below or jump to our video shorts.

Full ETL Interviews

'The Huddle' Episodes

Video Shorts

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