Enjoy quick, easy-to-digest, bursts of information in our video shorts or take a deep dive with our full-length episodes.
Our video + podcast series, “Everything Thought Leadership,” explores how to develop, deliver and create demand for superior expertise, and by doing so to accelerate financial growth and customer success. It features discussions with well-known business thought leaders, as well as the people who have helped them achieve widespread market recognition. These people work in thought leadership research, marketing and service delivery in B2B organizations of all types: management consulting, software, IT services, financial services. Our goal is to make this video podcast series the must-watch and must-listen place to go for organizations that compete on thought leadership, their thought leaders, and the people who have helped them get there.
To complement our ETL interviews with top thought leaders and thought leadership professionals, we have an ETL program that’s pure advice – from Bob Buday, author of the award-winning book “Competing on Thought Leadership,” himself. We call it “The Huddle.” In each episode, Bob will provide proven-to-work advice on how to master a specific skill that all thought leadership professionals should gain. Focusing each ~10-minute episode on a single skill, Bob will explain them in ways that are equally informative and entertaining. And if you are pressed for time, check out our video “shorts,” which are highlights of our full-length interviews in smaller bites.
Listen to our full-length episodes below or jump to our video shorts.
Full ETL Interviews

ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study
The three authors discuss the most interesting findings of their new study on thought leadership

ETL 50: Scott Anthony on ‘Epic Disruptions’ and the Thought Leadership Profession
The author discusses history’s biggest disruptions, the impact of AI, and new ways to help

ETL 49: Virtusa’s Euan Davis on Thought Leadership in Tech Services
Davis, VP of Growth Markets at Virtusa, talks about how thought leadership has become a

ETL 48: Brent Adamson and Karl Schmidt on How Framemaking Changes Selling
“The Framemaking Sale” authors explain how to build the ultimate trust with clients: by instilling

ETL 47: Bill Shander on How to Know What Stakeholders Really Want
The “Stakeholder Whisperer” author talks about how to figure out what your experts and their

ETL 46: Chris Parsons on Thought Leadership for Architects and Builders
The Knowledge Architecture Founder and CEO is bringing together his staff and clients in vibrant

ETL 45: Jay Harrington on Thought Leadership in the Legal Industry
Former Big Law attorney Jay Harrington is helping law firms achieve eminence as thought leaders.

ETL 44: Jonathan Dahl on Korn Ferry’s Totally Engaging Podcast
Korn Ferry’s Jonathan Dahl, who’s behind their wildly successful Briefings video-podcast series, shows how to

ETL 43: Sam Martin on Thought Leadership at Architecture Firm Gensler
With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler
'The Huddle' Episodes

The Huddle, Ep. 2: Building a Powerful Thought Leadership Team
These 10 roles are essential. Baseball and thought leadership have more in common than you

Welcome to ETL’s ‘The Huddle’
Get 10 minutes of proven-to-work advice, in an informative and irreverent format! First up: a








