Insights & Updates
Insights
The Huddle, Ep. 2: Building a Powerful Thought Leadership Team
These 10 roles are essential. Baseball and thought leadership have more in common than you think. Namely, making a big impact
ETL 51: Alan Alper, Manie Bahl and Bob Buday on the ‘Outthinking the Competition’ Study
The three authors discuss the most interesting findings of their new study on thought leadership in the $1.7 trillion global IT
The 10 Roles of a Winning Thought Leadership Team
Do you have all the skills you need to shift thought leadership from a cost of doing business to an important
ETL 50: Scott Anthony on ‘Epic Disruptions’ and the Thought Leadership Profession
The author discusses history’s biggest disruptions, the impact of AI, and new ways to help clients be seen as visionaries. Steve
Welcome to ETL’s ‘The Huddle’
Get 10 minutes of proven-to-work advice, in an informative and irreverent format! First up: a connoisseur’s approach to great content. Hey
ETL 49: Virtusa’s Euan Davis on Thought Leadership in Tech Services
Davis, VP of Growth Markets at Virtusa, talks about how thought leadership has become a necessity and a game-changer. As markets
Updates
Study: Thought Leadership Highly Influences Companies’ Choice of IT Services Firms
HOPKINTON, MASS., USA AND NEW DELHI, INDIA (Nov. 19, 2025) – A much smaller percentage of IT services firms believe their thought leadership content plays
Our Pro-Bono Study: Independent College Newspapers at Risk
Eight-month financial and best practices research finds precipitous drop in advertising; many now need university and alumni support. HOPKINTON, MASS. – College newspapers – the
‘Competing on Thought Leadership’ Wins 13th Publishing Honor
Published in 2022, the book continues to rack up honors from book competitions, and accolades from those who have read it. HOPKINTON, MASS., May 1,
‘Competing on Thought Leadership’ Wins 4 More Book Awards
“Competing on Thought Leadership,” Bob Buday’s book published in early 2022, is continuing to win awards and recognition. The book won in the public relations
Podcast: Using Thought Leadership to Attract More Clients
Bob Buday recently talked about the key principles of his book, Competing on Thought Leadership, with Mo Bunnell, host of the of Real Relationships Real Revenue podcast.
ETL 14: Deal Architect Vinnie Mirchandani
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech.